Introduction
In a testament to Audi's unwavering commitment to excellence, Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at Audi, proudly announced that Audi delivered around 1.9 million vehicles in the year 2023. Wortmann attributes this remarkable success to the concerted efforts of the international team and the invaluable contributions of dealership partners worldwide. This extraordinary achievement, marked by a more than 17 percent increase in deliveries, positions Audi as a trailblazer in the automotive industry.
Electrifying Success: Audi's Striking Performance in 2023
1. Electric Revolution Unleashed
In response to the growing demand for electric vehicles, Audi delivered over 178,000 fully electric Audi vehicles in 2023, reflecting a staggering 51 percent increase. The Audi Q4 e-tron, in particular, witnessed an astonishing 112 percent surge in demand, underscoring the brand's prowess in the electric vehicle market.
2. Pioneering the Future: Audi Q6 e-tron and Premium Platform Electric (PPE)
The world premiere of the Audi Q6 e-tron at the end of the first quarter in 2024 signifies Audi's continued commitment to driving the electric revolution forward. This momentous occasion also introduces the world to the innovative Premium Platform Electric (PPE), a dedicated platform developed exclusively for electric models. Audi's strategic vision for electrification is taking tangible form on the roads, promising an immersive experience for customers.
Diverse Portfolio Meeting Soaring Demand
Benefiting from an enhanced supply situation, Audi effectively met the increased demand for models across its diverse portfolio. The Audi Q5, with an impressive 332,000 units delivered, along with the Audi A6 (267,000 units) and Audi A4 (237,000 units), emerged as popular choices among customers. Audi Sport, with a global delivery of around 48,000 high-performance vehicles, experienced a notable five percent increase compared to the previous year.
Regional Triumph: Audi's Resounding Success in the Middle East
1. Middle East Sales Soar
Audi witnessed a remarkable 6 percent year-over-year increase in sales in the Middle East. The Audi Q5, standing as a beacon of success, accounted for a record-breaking 17 percent of total sales in the region.
2. Electrifying the Middle East: Surge in EV Sales
Demonstrating a strong commitment to electric mobility, Audi experienced a substantial 73 percent growth in electric vehicle sales in the Middle East, surpassing all expectations. The e-tron GT played a pivotal role in this surge, with sales rising by an impressive 61 percent, showcasing a burgeoning interest in high-performance EVs.
3. Audi Sport Triumphs in the Middle East
In 2023, Audi Sport achieved its highest-ever sales in the Middle East, including S models, reaching an unprecedented 13 percent of total sales. Rene Koneberg, Audi Middle East Managing Director, expressed immense pride in the regional accomplishments, attributing the success to dedicated partners, exceptional customer experiences, and unwavering after-sales support.
Audi's Global Deliveries in Numbers
| Region | Deliveries (2023) | Deliveries (2022) | Change vs. 2022 |
|---|---|---|---|
| World | 1,895,240 | 1,614,231 | +17.4% |
| Europe | 747,619 | 624,498 | +19.7% |
| USA | 228,550 | 186,875 | +22.3% |
| China | 729,042 | 642,548 | +13.5% |
Conclusion: Audi's Triumph Sets a Global Benchmark
Audi's spectacular performance in the challenging year 2023 by selling 1.9 million cars worldwide, marked by substantial growth in global deliveries, electric vehicle sales, and regional triumphs, positions the brand as an industry leader. The strategic focus on electrification, coupled with a diverse and innovative portfolio, underscores Audi's commitment to shaping the future of the automotive landscape. As the brand continues to break barriers and set new benchmarks, Audi enthusiasts can anticipate an even more exhilarating journey in 2024.
