Privacy Policy

    Last Updated --20 Dec, 2023

    In the course of providing you with our services and through your interactions with us, CarPrices may collect information about you and about your use of our services. We are committed to being transparent in our handling of personal information and we endeavour to comply with applicable privacy and data protection laws in the territories within which we operate. This policy describes the types of information we might collect, how we may use it and the circumstances in which we might disclose or transfer it: If you have any questions or comments about this policy or our approach to privacy please contact us at [email protected]. We aim to reply to any queries within three working days.

    1 ) SCOPE OF THIS POLICY AND YOUR CONSENT:

    This policy governs our processing of your information in relation to the products and services we supply to you. Your use of our services constitutes your consent to the processing of your information described herein.


    2 ) INFORMATION WE MAY COLLECT:

    The type of information we collect will depend on the circumstances and the service you are using. For example, to sign up to a newsletter we may only need your name and email address but if you want to attend one of our events we may need to know your contact details, payment information and any access or dietary requirements. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways:

    Personal information provided by you:

    This is usually information that identifies you as an individual or that enables us to contact you and can include your name, home and/or delivery address, telephone number, e-mail address, data of birth, demographical information, interests, preferences, payment information and photos or video footage. It can also include information that we have not requested but which you have volunteered, such as information provided during interactions with our customer service agents or via comments or other submissions you have made to our online services, such as online forums. In some circumstances you might provide us with information about other individuals, for example when using a ‘send to a friend’ feature or submitting a photo that includes their image. You must ensure you have their permission to provide their information to us; and you have made them aware of the terms of this privacy policy.

    Information collected automatically during your use of our services:

    When you use our services we automatically record information about your usage of those services, your interaction with our adverts and our emails as well as information about the device you are using and your internet connection. We do this in two ways:
    Log data: When you use our services, certain information gets recorded in our log files such as your device’s Internet Protocol (IP) Address, its unique ID, its operating system and location, and your browser type, the pages you Viewed, cookie information and referral links (the link that sent you toparticular page).
    Tracking technologies (cookies): In conjunction with our log data we may use tracking technologies such as tags on our web pages and small data files which we store on your device (known as “cookies”). These technologies enable us to recognise your device and to track your interaction with our services, emails and adverts. We do not use these technologies to identify you and we do not intentionally collect or record personally identifiable information through these technologies. See our Cookies Policy for more information's
    Information collected via social media and other third parties:
    When you choose to participate in or receive a service from us via social media, for example by entering a competition or playing a game on our social pages, we may collect information from you directly or the social network may share with us personal information about you. This can consist of information such as your name, profile picture, gender, e-mail address and date of birth. Please keep in mind that any information provided to us via a third party may also be subject to that third party’s privacy policy.

    3 ) HOW WE USE YOUR INFORMATION AND LEGAL BASIS FOR PROCESSING

    We will use your information: (i) to deliver, improve and personalise our services to you in accordance with your preferences: and (ii) for our own legitimate business purposes and needs. Specifically, we may use your information to:

    • fulfil your product orders or to provide the service or information you have requested
    • administer your account(s);
    • send you service related communications;
    • manage our competitions (including publishing the names of winners where required);
    • respond to your requests and feedback
    • contact you about a submission you have made to our online services (refer to our Code of Conduct);
    • analyse and/or improve our services;
    • personalise the way CarPrices content is presented to you online;
    • prevent fraud or other potentially illegal activities (including copyright infringement);
    • block disruptive users and protect the safety of users of our services;
    • enforce our terms of service;
    • send you newsletters, offers and promotions relating to our brands and services and special promotions from our trusted partners in accordance with your email preferences; and
    • manage our email suppression list.

    Where Car Prices proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above. Purposes for which we will use your personal data Under the new data protection legislation we are required to advise you the legal basis for processing your personal data. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

    Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
    To register you as a new customer(a) Identity (b) ContactPerformance of a contract with you
    To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey(a) Identity (b) Contact (c) Profile (d) Marketing and Communications(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
    To enable you to partake in a prize draw, competition or complete a survey(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity (b) Contact (c) Technical(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
    To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) TechnicalNecessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
    To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical (b) UsageNecessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
    To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity (b) Contact (c) Technical (d) Usage (e) ProfileNecessary for our legitimate interests (to develop our products/services and grow our business)

    4) SHARING & DISCLOSING YOUR INFORMATION

    Information shared with our suppliers

    We use a number of third parties to perform business functions on our behalf, such as sending our newsletters, hosting our online services, providing our customer services and fulfilling product orders and processing payments. We only disclose the information necessary to enable these third parties to perform their services. Our suppliers are contracted to comply with our instructions and we require that they do not use your personal information for their own business purposes.


    Information shared via third party social buttons, widgets and other embedded content

    Some of our online services carry embedded content controlled by third parties for services such as social sharing, recommended stories, commenting/reviewing, and displaying video or images. When you interact with these services they may collect information from and about you and your interaction with their content. This activity will be subject to the privacy policy of and your settings for your chosen network. Please be aware that they may track your activity, through the use of cookies or similar technology, without you needing to interact with them. If this concerns you, ensure you log out of their services before using ours.


    Information shared with other parties

    Generally, we will only disclose your data to other parties with your consent, for example if you choose to share content via social media functionality. We may also disclose your personal information to law enforcement agencies, government/regulatory bodies, internet service providers and content protection organizations as required or allowed by law. For example, if you post inappropriate or objectionable content on our services or where we reasonably believe you may be in breach of the law, we may report your content and behavior to relevant parties.


    Sale or transfer of all or part of our business or assets

    We reserve the right to transfer your personal information in the event we sell or transfer all or a part of our business or assets so that the buyer can continue to offer you the online services. We will make reasonable efforts to provide you with advance notification of the transfer of your information in such circumstances.


    5 ) WHERE WE WILL STORE AND USE YOUR INFORMATION

    Processing your data in countries such as the United States involves transferring your data outside the United Arab Emirates (UAE). Many of our external third parties are also based outside the United Arab Emirates (UAE) so their processing of your personal data will involve a transfer of data outside the UAE. Whenever we transfer your personal data out of the UAE, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the UAE and the US. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UAE.


    6 ) HOW LONG WE WILL KEEP YOUR INFORMATION

    We will hold your personal information on our systems for as long as is necessary for the relevant service or as long as is set out in any relevant contract you hold with us, in accordance with our retention policy. Where you contribute to one of our online services, we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted. After this time, your personal information will either be securely deleted or anonymized so that it can be used for analytical purposes.


    7 ) CHILDREN USING OUR SERVICES

    Except where otherwise indicated, we do not knowingly collect or store any personal information from children under the age of 15. If you are aged 14 or under, we request that you do not provide us with information relating to you or to others. Please seek the guidance of your parent or guardian before using our services.If you are the parent or guardian of a child who is aged under 15 and you become aware that your child has provided us with information without your consent, please contact us at [email protected]. We will delete such information from our records within a reasonable time.Older children Depending on the service, we may also seek to obtain the consent of your parent or guardian if you are under the age of 18. Further, we only send commercial marketing communications to individuals aged 18 or over. If appropriate, we will take steps to determine the age of persons submitting their information to us.

    If you are the parent or guardian of a child who is aged under 15 and you become aware that your child has provided us with information without your consent, please contact us at

    [email protected] We will delete such information from our records within a reasonable time.Older children Depending on the service, we may also seek to obtain the consent of your parent or guardian if you are under the age of 18. Further, we only send commercial marketing communications to individuals aged 18 or over. If appropriate, we will take steps to determine the age of persons submitting their information to us.

    8 ) HOW WE SECURE YOUR INFORMATION

    We maintain appropriate organisational and technological safeguards to help protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the information we hold about you. We also seek to ensure our service providers do the same. Unfortunately, no system can be guaranteed as completely secure and there is an inherent risk in transmitting information over the internet. It may be possible for an unrelated party to intercept or access such transmissions unlawfully.If you believe that your personal information under our control has been compromised, including access to any accounts you hold with our services, please contact us immediately using the details below.


    9 ) YOUR RIGHTS & CHOICES

    You have several rights regarding your personal data. Firstly, you can request access to your information to ensure its lawful processing. We may require proof of identity for this request, and while there is no fee, charges may apply if the request is unfounded or excessive. Secondly, you can request correction of any incomplete or inaccurate data, subject to verification of the new information provided. Additionally, you have the right to request the erasure of your personal data, although legal reasons may prevent immediate compliance. You can object to the processing of your data based on legitimate interests, especially if it impacts your fundamental rights. Furthermore, you can request the restriction of processing in certain scenarios, such as data accuracy verification or the need to establish, exercise, or defend legal claims. Finally, you can withdraw your consent at any time; however, this may affect the availability of certain products or services. It's important to note that withdrawing consent does not retroactively affect prior lawful processing. If you wish to exercise any of these rights or seek more information, please contact us using the provided details, and we commit to processing your requests promptly within the required timeframe, while acknowledging legal obligations that may necessitate the retention of certain information.


    Communication Preferences and Opt-outs

    Communication Preferences and Opt-outs


    10 ) CHANGES TO THIS PRIVACY POLICY

    This Privacy Policy may be updated from time to time to reflect changes in law, best practice or in our practices regarding the treatment of personal information. If material changes are made to this Privacy Policy we will notify you by placing a notice on our relevant services. If you do not agree to the changes, please do not continue to use our services. You should check this policy frequently for updates.


    11 ) CONTACT US

    We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the email below.

    If you have any questions or comments about this policy or our approach to privacy please contact us at: