5 Exciting Car Launches To Happen In The UAE In 2024

CarPrices.ae Team / Posted On - December 28th 2023

Get ready for a 2024 revolution in the UAE's automotive scene with five exceptional vehicles. From off-road prowess to innovative design and technology, these releases promise a transformative driving experience.


As we reflect on the dynamic year that was 2023, marked by thrilling launches from various manufacturers in the UAE, anticipation mounts for another vibrant year in 2024. Notably, renowned manufacturers such as Kia, Toyota, and Nissan are poised to make significant contributions to this exciting automotive landscape. Expectations are high as these industry giants prepare to unveil their latest updates and new cars in the UAE. Among the many launches slated for 2024, here are five particularly exciting ones that enthusiasts can look forward to.

2024 Land Cruiser Prado: Elevating Off-Road Mastery

The Toyota Land Cruiser Prado, in its 2024 model avatar, promises an extraordinary leap in off-road performance, underpinned by the robust GA-F platform shared with the 300 Series. Boasting a 50% increase in frame rigidity and a 30% overall rigidity boost, this vehicle confidently conquers diverse terrains, as showcased in impressive off-road footage.


Cutting-Edge Features for Unparalleled Control

The Electric Power Steering Wheel and Stabilizer Disconnect Mechanism enhance control both on and off-road, ensuring a dynamic driving experience. The Multi-Terrain Monitor and Multi-Terrain Select systems provide easy off-road driving, offering enhanced control and situational awareness. Safety features like Lane Tracing Assist make the Prado 2024 a versatile companion for all adventures.

Seamless Design Blending Classic and Modern

Transitioning to design, the exterior mirrors the iconic Land Cruiser silhouette, seamlessly blending classic and modern elements. The interior, designed for durability and functionality, features a harmonious design from the horizontal instrument panel to meticulously shaped switches, delivering a visually appealing and intuitively seamless driving experience.


Powertrain Options for Every Preference

Available with a 2.8L turbo diesel boasting 204hp and 500Nm of peak torque and a 2.4L turbo petrol with 281hp and 430Nm of peak torque, both engines are paired with an 8-speed direct-shift automatic gearbox. The 2024 Land Cruiser Prado stands as a testament to Toyota's commitment to innovation and off-road excellence.

2024 Hyundai Santa Fe: Redefining Adventure

The 2024 Hyundai Santa Fe introduces an expanded liftgate, enhancing the outdoor experience and seamlessly connecting the spacious interior with the surroundings. With a $190 million investment, the fifth-gen Santa Fe emphasizes off-road capabilities, a lengthier wheelbase, and standard third-row seating.


Harmonious Design for Urban and Outdoor Lifestyles

The exterior design harmonizes urban and outdoor lifestyles, featuring an innovative wider liftgate. The interior mirrors the exterior's H-shaped design with H-shaped headlights, integrating a Panoramic 12.3" Curved touchscreen infotainment system and eco-friendly materials. Premium features include relaxation comfort seats, wireless charging, and UV-C sterilization.

Innovation and Versatility in Powertrains

Safety features instill driving confidence, and two fuel-efficient powertrains cater to varied preferences. Hyundai introduces the XRT model, underscoring its dedication to innovation, versatility, and a premium driving experience. The standard powertrain is a 2.5-liter turbocharged engine with 277hp and 420Nm of torque, while eco-focused buyers can opt for a 1.6-liter turbocharged hybrid that pushes 232hp and 367Nm of torque.


2024 Kia Sorento: A Confident Redesign

The 2024 Kia Sorento boasts a confident exterior redesign, a premium interior featuring next-gen technology, and the introduction of the X-Pro variant for adventurous outdoor pursuits. Drawing inspiration from the 2024 EV9, the Sorento seamlessly combines advanced technology with rugged charm.

Diverse Trims for Varied Preferences

It will be available in LX, S, EX, SX, and SX-P trims, with the X-Line on EX and above, and X-Pro on SX-P. The exterior showcases a powerful image with the "Opposites United" design philosophy, featuring an upright front hood, squared edges, and distinctive LED lights.


Technological Upgrades and Safety Features

Technological upgrades include the Connected Car Navigation Cockpit system, over-the-air updates, and advanced Digital Key 2.0. Safety features are abundant, and performance options include a 2.5-liter I-4 GDI engine and a turbocharged version for higher trims, available in both FWD and AWD configurations. The Sorento maintains its poised ride and performance, ensuring a versatile and consistent driving experience.

2024 Lexus GX 550: Redefining Luxury in the Mid-Size SUV Segment

The 2024 Lexus GX sets a new standard in the mid-size SUV category, taking cues from the 2024 Land Cruiser Prado and utilizing the sturdy GA-F platform. It achieves a harmonious blend of a robust exterior, featuring a sleek front grille, and a luxurious interior, introducing contemporary technology and square-body aesthetics.


Versatile Powertrains and Exclusive Grades

Equipped with 33-inch tires, the GX offers versatile powertrains, featuring a potent twin-turbo 3.4L V6 engine producing 349 horsepower and a 4-ton towing capacity. The groundbreaking Overtrail grade caters to hardcore off-road enthusiasts with specialized styling and earth-tone interiors.

Safety First with Lexus Safety System+ 3.0

Safety is paramount with the Lexus Safety System+ 3.0. Set to debut in the UAE in 2024, the GX boasts six variants, including Premium, Premium+, Luxury, Luxury+, Overtrail, and Overtrail+, each with unique features. The lineup includes a robust 3.4-liter twin-turbo V6 engine with a ten-speed automatic transmission, with details about the 2.4-liter inline four-cylinder turbo petrol hybrid engine pending disclosure.


2024 Ford Mustang: A Symphony of Design and Performance

The seventh-generation Ford Mustang boasts an exhilarating design and advanced features, blending timeless exterior design with modern aesthetics. CEO Jim Farley underscores Ford's commitment to internal combustion vehicles, turbocharging growth with tech innovations and hybrid options.

Customizable Interior and Performance Options

The Mustang's interior showcases a customizable, gamified cockpit, while exterior cues balance modern chiseled looks with classic Mustang elements. With options like convertible or coupe, V8 or turbo 4-cylinder, and manual or automatic transmissions, it caters to diverse preferences.


Performance Packs for Track-Focused Enthusiasts

The powerful engines, including the 5.0-liter Coyote V8, offer an exciting drive experience, complemented by manual and 10-speed automatic transmissions. Drive modes emphasize customization for peak performance. Performance Packs enhance track-focused features for both GT and EcoBoost models. Advanced driver assistance features and Ford Co-Pilot360™ contribute to an enriched ownership experience.


In conclusion, the automotive landscape in the UAE is set to be revolutionized in 2024 with the arrival of these five exceptional vehicles. From off-road mastery to innovative design and cutting-edge technology, each car brings its unique flair to the market. Keep an eye out for these arrivals, as they promise to redefine the driving experience in the UAE.



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