Geely Articles

Geely Automobile Holdings Limited is a Chinese automotive manufacturer with a remarkable history of growth and global expansion. The company was founded in 1986 by Li Shufu in Taizhou, Zhejiang, China, as a refrigerator manufacturing company. In 1997, Geely shifted its focus to the automotive industry, becoming one of China's first privately-owned automakers.

Geely initially produced low-cost motorcycles and small cars, targeting the affordable segment of the Chinese market. The brand gained recognition for its cost-effective vehicles, appealing to budget-conscious consumers.

In the early 2000s, Geely expanded its product lineup to include more sophisticated and higher-quality models, showcasing its commitment to improving design, safety, and technology. In 2010, Geely made a significant stride in its global expansion strategy when it acquired Volvo Cars from Ford Motor Company, making it the first Chinese automaker to acquire a well-established Western automotive brand.

The acquisition of Volvo Cars bolstered Geely's reputation and technological capabilities, providing it access to advanced safety features and engineering expertise. Since the acquisition of Volvo, Geely has continued to grow both domestically and internationally. The company has formed partnerships and collaborations with other automakers, including Daimler AG (Mercedes-Benz) and Proton, further strengthening its global presence.

Geely has also made strides in the electric vehicle (EV) market, launching several electric and hybrid models and investing in research and development of green technologies. Geely remains one of China's leading automotive manufacturers and continues to expand its global reach through acquisitions, partnerships, and innovative product offerings.