Nissan And INFINITI Announces Senior Management Changes In The Middle East Operations Team / Posted On - July 3rd 2023

Albert Khreiche is appointed as new Managing Director for INFINITI Middle East and Mayssa Ayoub as Director of Sales and Planning at Nissan Middle East.

Nissan Motor Corporation has recently announced the new senior management appointments in the Middle East, as the brand aims to accelerate its performance in the region in line with its’s long-term vision, Nissan Ambition 2030. The leadership changes are set to take place across the Nissan and INFINITI brands and will be effective from 1 July 2023. 

Albert Khreiche, an expert in the sector with more than 22 years of experience, has been appointed as the new Managing Director for INFINITI Middle East. Khreiche joined Nissan in 2017 and moves from his current role as Director of Sales and Sales Planning at Nissan Middle East. In his new role, he will report to Thierry Sabbagh, President of Nissan Saudi Arabia and INFINITI Middle East and Managing Director, of Nissan Middle East.

Mayssa Ayoub, currently General Manager Sales at Nissan Middle East will assume the role of Director of Sales and Sales Planning, from 1 July 2023. Being the first female appointed to a senior leadership position in Sales at Nissan Middle East, Ayoub has been with the brand since 2014 in a variety of roles across functions including Sales, Customer Quality and Customer Experience. Ayoub has also been leading the Diversity, Equity and Inclusion (DEI) initiative at Nissan, since 2020. She will also report directly to Thierry Sabbagh.

With these new appointments, Nissan aims to further enhance its operations in the Middle East, drive innovation across its products and services, and deliver value to its customers, employees and partners as the company moves closer to its vision for a cleaner, safer and more connected world.


A word from the Officials

Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of INFINITI Middle East, said, “As we near the completion of our Nissan NEXT transformation plan and move towards our Ambition 2030 vision, we are committed to building on our strong presence and heritage in the Middle East to drive sustained and profitable business growth. Following the integration of the INFINITI brand into our regional operations last year, we continue to place our focus on delivering high-quality products and services that excite and engage our customers in the Middle East, in collaboration with our trusted network of dealers and partners. Our people are critical to achieving success, and I extend my congratulations to my colleagues on their new roles as we pursue a bright future in the region.”

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