Infiniti is a luxury automobile brand owned by Nissan Motor Corporation, one of Japan's leading automotive manufacturers. The brand was officially launched in 1989, targeting the premium segment in the global automotive market.
Infiniti was introduced to compete with established luxury brands like Lexus (Toyota) and Acura (Honda) in the United States and other international markets. The company's headquarters are located in Yokohama, Japan, with a focus on producing high-performance, technologically advanced, and luxurious vehicles.
In its early years, Infiniti introduced a range of luxury sedans, coupes, and SUVs, emphasizing a balance between performance and comfort. They also incorporated cutting-edge technologies and innovative features to set themselves apart from mainstream models.
Throughout its history, Infiniti has collaborated with other prestigious companies and embraced technological advancements to enhance their offerings. For instance, in the early 2000s, they partnered with Bose to introduce a premium sound system tailored for their vehicles.
To expand its presence in global markets, Infiniti established a manufacturing facility in the United States in the mid-2010s. This move signaled their commitment to catering to the preferences and demands of American luxury car buyers.
In recent years, Infiniti has been pushing for electrification and hybridization, aiming to offer more sustainable and eco-friendly luxury vehicles. They've also explored concepts and technologies related to autonomous driving and connected car solutions.
Infiniti continues to be a recognizable luxury brand, competing with other premium manufacturers worldwide. The company strives to combine performance, luxury, and innovation while aiming to expand its global market share and brand presence in the luxury automotive segment.