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RAM Articles

RAM is an American automotive brand specializing in trucks and commercial vehicles. The brand's history can be traced back to 1981 when the Dodge Truck Division of Chrysler Corporation introduced the first Dodge Ram pickup truck.

 

In 2009, as part of Chrysler's restructuring following the global financial crisis, the RAM brand was established as a separate division within the newly formed Chrysler Group LLC, which later became Fiat Chrysler Automobiles (FCA).

 

The RAM brand has since focused exclusively on trucks and commercial vehicles, with a lineup that includes the RAM 1500, RAM 2500, RAM 3500, and RAM ProMaster vans. RAM trucks have gained popularity for their powerful performance, advanced technology, and rugged capabilities.

 

RAM has continuously updated and expanded its truck offerings, introducing new features and trim levels to cater to various customer preferences. The RAM 1500 has garnered particular attention, winning numerous awards and recognition for its combination of comfort, utility, and performance.

 

RAM remains a competitive force in the American truck market, vying with other established brands for customers seeking powerful and versatile vehicles for work and personal use. The brand's emphasis on meeting the demands of truck enthusiasts and commercial buyers ensures RAM's continued presence as a major player in the truck segment.