Exeed has once again stepped into the UAE’s automotive scene with the launch of its 2025 TXL crossover SUV, a stylish, tech-laden model that reflects the brand’s commitment to pushing the boundaries of quality, performance, and innovation. Established in 2017, Exeed is a relatively young brand, yet it has quickly earned recognition for producing visually appealing and feature-rich vehicles. In September 2023, Exeed officially marked its arrival in the UAE in partnership with AG Auto, a unit of Al Ghurair Investment, and launched the Exeed RX SUV. Exeed is now introducing the new 2025 TXL to the Gulf market, where demand for Chinese vehicles is steadily increasing.
2025 Exeed TXL: Variants, Pricing, and Colour Options
The 2025 TXL is offered in three versions, each tailored to a different customer segment.
- The entry-level Comfort 1.6 model starts at AED 105,000,
- The Luxury 2.0 is priced at AED 110,000,
- The top-end Flagship 2.0 variant, with enhanced features, is available at AED 120,000.
All prices include VAT, ensuring transparency for potential buyers. For exterior customization, buyers can choose from six exterior colour options (white, silver, black, grey, blue and green), while the interior offers two distinct shades (black-brown and grey-beige) to suit personal tastes. Bookings and deliveries have already commenced, reflecting the excitement surrounding Exeed’s latest offering.
Power and Performance
Under the hood, the 2025 TXL continues with the same powertrain choices as its predecessor, giving customers a choice between a 1.6-litre turbo-petrol engine mated to a 7-speed dual-clutch transmission (DCT) and a more powerful 2.0-litre turbo-petrol engine paired with an 8-speed automatic transmission. These engine options are carefully engineered for balanced power and efficiency:
- 1.6L Turbo Petrol: Delivers 197 horsepower and 290 Nm of torque, accelerating from 0 to 100 km/h in about 10 seconds, with a top speed of 185 km/h.
- 2.0L Turbo Petrol: Boasts an impressive 261 horsepower and 400 Nm of torque, achieving 0 to 100 km/h in less than 8 seconds and a top speed of 200 km/h.
While the lower trims feature a front-wheel-drive system, the AWD drivetrain is exclusively available on the top-spec Flagship 2.0 variant, enhancing traction and stability on varying road conditions.
Exterior Design: Subtle Refinements
The 2025 TXL retains much of the previous model’s exterior design language, marked by minor yet impactful refinements that boost its visual appeal. The new 19-inch dual-tone, 5-spoke alloy wheels (20-inch in flagship trim) add a sophisticated touch and perfectly complement the SUV's sporty aesthetic. Other notable exterior details include:
- A bold grille featuring horizontal slats and daytime running lights (DRLs) integrated into the front bumper.
- A distinctive black bar with Exeed branding that connects the headlights.
- LED rear light bar spanning the width of the vehicle, enhancing night-time visibility and modern appeal.
- Roof rails, body cladding, dual faux exhaust, and red brake calipers add a sportier, rugged look.
These styling elements give the TXL a unique and commanding presence, ideal for drivers seeking both style and functionality.
Interior Upgrades: Enhanced Comfort and Technology
Inside, the 2025 TXL showcases significant upgrades that elevate comfort and luxury. The dashboard is dominated by a sleek, curved glass slab integrating the digital instrument cluster and infotainment screen, giving the cabin a modern, high-tech feel. The centre console layout has been thoughtfully redesigned for intuitive operation, while the cabin is lined with premium leather upholstery that adds a touch of elegance.
The panoramic sunroof with heat-insulated glass (5mm thick) amplifies the feeling of spaciousness while protecting passengers from excessive heat. Ambient lighting further enriches the interior ambience, creating a refined atmosphere that accommodates up to three passengers comfortably in the rear.
Tech-Savvy Features for Modern Convenience
Exeed has equipped the TXL with an array of advanced features to cater to tech-savvy drivers. These include:
- 12.3-inch Instrument Cluster and Infotainment System: Provides clear, crisp displays for all driving and entertainment needs.
- Android Auto and Apple CarPlay: Ensures seamless smartphone integration, allowing drivers to use popular apps on the go.
- Wireless Charger: Convenient charging solution for compatible devices.
- Ventilated Front and Rear Seats: Enhances comfort in the UAE’s hot climate.
- 14-Speaker Audio System: Delivers high-quality sound throughout the cabin.
These features demonstrate Exeed’s dedication to blending practicality with luxury, making the TXL an attractive option in the competitive crossover market.
Advanced Safety: A Focus on ADAS
Safety is a priority for Exeed, as seen in the TXL's comprehensive suite of advanced safety features. The TXL is equipped with Level 2 ADAS (Advanced Driver Assistance Systems), offering 23 functionalities, such as Emergency Lane Keeping (ELK), for increased safety. Additional safety highlights include:
- Six Airbags: Protects occupants in the event of a collision.
- Brake Assist System: Enhances braking performance during emergency stops.
- Lane Keeping Assist: Helps drivers stay within lane markings.
- Rear Collision Warning: Alerts drivers to potential hazards while reversing.
- Tyre Pressure Monitoring System: Ensures tyres are maintained at optimal pressure for improved safety and fuel efficiency.
These features underscore Exeed’s commitment to keeping drivers and passengers safe, setting the TXL apart in the realm of compact SUVs.
Warranty, Servicing, and Roadside Assistance (RSA)
In addition to the above features, Exeed is offering a generous 7-year/200,000 km warranty for the TXL, providing buyers with long-term assurance. The brand also includes service and roadside assistance (RSA) packages, which contribute to an overall stress-free ownership experience. This extended warranty aligns with Exeed’s mission to deliver not just innovative vehicles but also reliable after-sales service.
Conclusion: A Strong Contender in the UAE’s SUV Market
With the 2025 TXL, Exeed has positioned itself as a compelling choice in the UAE’s growing SUV market. The TXL’s blend of performance, luxury, and advanced technology makes it a versatile vehicle, well-suited to the needs of modern drivers. Its refined design, tech-forward interior, robust safety features, and strong after-sales support all work together to create a package that is as appealing as it is functional.
As Exeed continues to establish itself in the GCC region, the TXL showcases the brand’s ambition to "Exceed" expectations and deliver quality vehicles that challenge industry norms. For those in the UAE looking for a premium crossover SUV with a fresh, bold approach, the 2025 Exeed TXL is a strong contender, bringing together style, substance, and the promise of a seamless driving experience.
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