search
logo
search-icon
menu-icon
Suzuki To Bolster Growing UAE Popularity With Major Investments And New Models In 2023
Martin Alva|February 16th 2023|3 minute(s) read
Share
Cover Image


Japanese automotive brand Suzuki experienced another successful year in the UAE, Suzuki noticed significant sales growth of approximately 15% in the 2022 financial year compared to the previous year, because of the popularity of key models such as the compact 4WD Jimny and the Swift. With a number of new models and a new facility in the country. The brand is getting ready for even more exciting times in 2023.
Along with the Jimny and Swift, the seven-seat Ertiga people carrier and the new Ciaz sedan also performed well in the market and contributed to the brand's success. Distributed by Al Rostamani Trading Company, Suzuki offers a wide range of vehicles to satisfy customer demands, including the all-new Baleno, the Dzire small sedan, and the Vitara SUV.
The brand's success involves multiple factors, highly efficient and economical cars combined with good quality customer service that keeps running costs low and has a minimal environmental impact. The Swift and Dzire models, for example, deliver fuel economy of 22 km/litre, are stylish, equipped with the latest technology and are priced competitively, making them an affordable option for new car buyers.

Future plans for UAE: Major Investments, New Facility and New Model Launches in 2023

Now, It's time for Suzuki to bolster its growing UAE popularity with major investment in a new manufacturing plant and model launches in 2023. Three new models including - a mid-size SUV, a smaller SUV, and a commercial vehicle are in the pipeline and will be added to the brand's product portfolio. In order to boost its market share and to target a position among the top five manufacturers in the UAE, the brand will also introduce a smart-hybrid alternative.
As a commitment to enhancing the customer experience throughout the Emirates and to make its services and products more accessible, Suzuki will also open new fully functional facilities in Fujairah. and increase the accessibility of its services and goods. These facilities, combined with customizable service agreements and a first-of-its-kind seven-year unlimited mileage warranty, will boost customers' confidence in the brand.
Suzuki's 2022 success in the UAE was recognized by its global headquarters in Japan, receiving awards for "Best Sales Growth in the Region", "Highest Sales in the Region" and "Best in Service Quality Standards and Parts Operation Standards Implementation"

A word from Suzuki Officials

On the brand's continued success, the National Sales and Marketing Manager at Al Rostamani Trading Company, Mr Kamal Shakshir commented, "Despite the challenges of 2022, from the semi-conductor shortage to difficulties in the global shipping supply chains, we were able to meet the growing demand for Suzuki's products in the UAE. In FY23, we are confident sales will increase further while maintaining our focus on high-quality customer service".



Trending automotive news

Latest Automotive News

View more
NIO Enters the UAE Market with the Launch of EL8 L...
Martin Alva September 4th 2024
NIO enters the UAE with the EL8 luxury SUV, starting at AED 359,900. Featuring 644 hp, advanced tech, and battery-swapping, bookings are now open!
Dubai Welcomes the Fastest EV Charger in the UAE...
Martin Alva September 4th 2024
Dubai launches the UAE's fastest public EV charger, Terra 360, by Charge&go. Located on Sheikh Zayed Road, the 360 kW charger cuts charging times and supports the GMC HUMMER EV.
Dubai Police Announce Stricter Vehicle Impounding ...
Martin Alva September 4th 2024
Dubai Police have updated vehicle impound rules, enforcing a 30-day impoundment for drivers caught using mobile phones or distracted driving. The changes aim to improve road safety.
XPENG G6 Electrifies Dubai with Its Futuristic App...
Martin Alva September 4th 2024
XPENG G6 debuts in Dubai, offering ultra-fast charging, advanced tech, and luxury interiors for a futuristic driving experience in the UAE.
Emirates Global Motor Electric Leads Abu Dhabi’s F...
Martin Alva September 4th 2024
Emirates Global Motor Electric launches the first green fleet of battery and hydrogen-powered buses in Abu Dhabi, marking a milestone in the UAE’s sustainable public transport journey.
2025 BMW 2-Series Gran Coupe: A Redesigned Look Th...
Martin Alva September 4th 2024
The 2025 BMW 2 Series Gran Coupe brings enhanced performance, luxury, and tech to the compact luxury market. Explore its power, design, and features.
author-martin
Author

Martin V Alva

I began my writing career in 2007 with Overdrive, India’s largest automotive magazine, where I worked as a photojournalist covering motorsports events and conducting car and motorcycle reviews. My expertise in content creation later led me to corporate roles as a marketing specialist for renowned brands such as Royal Enfield, General Motors, Toyota, Mercedes-Benz, Lexus, and Jeep. Driven by my passion for both writing and the automotive industry, I have also contributed to prominent local and regional publications, including Silodrome, Top Gear, Drive Arabia, Auto Middle East, Motorcycle UAE, Bike Nation, Gulf News, and more.

From This week


NIO Enters the UAE Market with the Launch of EL8 Luxury EV SUV


Dubai Welcomes the Fastest EV Charger in the UAE


Latest News


NIO Enters the UAE Market with the Launch of EL8 L...


Dubai Welcomes the Fastest EV Charger in the UAE...


Dubai Police Announce Stricter Vehicle Impounding ...


XPENG G6 Electrifies Dubai with Its Futuristic App...


Emirates Global Motor Electric Leads Abu Dhabi’s F...


2025 BMW 2-Series Gran Coupe: A Redesigned Look Th...