For the past nine years, Rolls Royce Abu Dhabi Motors has been recognised as the world's best Bespoke dealership. It is a major title to have, especially from a brand as royal as the Rolls Royce. And to keep that title to itself, Rolls Royce Abu Dhabi Motors works accordingly. It had a wonderful year so far and to show that to the world, it has showcased the best bespoke models of 2017.
The list of the best bespoke models of 2017 includes Phantom Zenith Collection, Wisdom collection, Ghost Oasis edition, Dawn inspired by Fashion, Last of last Phantom Drophead Coupé, Mohammed Kazem Wraith, First Bespoke Dawn Black Badge, Wraith in Blushing Pink. Spirit of the Union Wraith and Wraith inspired by Manchester City Football Club.
Abu Dhabi Motors says that 99 percent of the cars ordered in 2017 were entirely bespoke. Customers feed in their requests for the modifications to get their vehicles as unique and customised as possible. Some of the cars have even been designed by the experienced in-house team for the local market. The cost of modifications vary from car to car and also on the individual taste of styling of customers, but still, it is somewhere around $25,000 on average.
Joseph Tayar, Brand Manager for Rolls-Royce Motor Cars Abu Dhabi, says, “Over the years, we have specialized in delivering some of the finest Rolls-Royce motor cars in the world. In creating our Bespoke collections and limited-edition vehicles we take inspiration from a variety of sources. 2017 has seen a unique vehicle delivered by Abu Dhabi models, carefully curated to reflect the UAE rich heritage, talented local artists, international fashion trends as well as Bespoke motor cars designed to embody the passions, taste and lifestyle of our distinguished customers.”
The Abu Dhabi Motors is the most successful Rolls Royce Motor Cars dealer worldwide. It has 19 global awards to its name that it has won over 13 years. Out of these awards, the most notable ones are the Global Dealer of the Year (2008, 2012, 2013, 2015) and Global Sales Leader (2013, 2014, 2015).