Peugeot opened its first concept store in the Middle East in Abu Dhabi at Yas Mall in partnership with Omeir bin Youssef & Sons, exclusive distributor in Abu Dhabi. The store was inaugurated in the presence of officials from Groupe PSA and Omeir bin Youssef Group.
Samir Cherfan, Senior Vice President Sales and Marketing for Middle East and Africa at Groupe PSA said: “Today we witness another milestone in Peugeot's quest to leverage its presence in the GCC and enhance its profile in the region. This exclusive store reinforces Peugeot's leadership in innovation and technology presenting a one-of-its-kind retail experience to consumers in the UAE. Our strategic partnership with Omeir Bin Youssef & Sons has reinforced Peugeot's presence over the past 25 years, and today we add a new chapter to our success story underlining the brand's move upmarket.”
The new high-concept store underlines Peugeot's recent shift to more upmarket, premium offerings as well as a brand-wide digital transformation which entails adopting a consumer-centric strategy. Peugeot aspires to be a consumer connected brand with efficient digital processes for seamless customer experience.
The concept store is only the third in the world, and the first in the Middle East. It is designed to adapt to new customer needs and as such features a futuristic setting with simple and modern architecture. The digital screens in the store offer an immersive experience to visitors in the world of Peugeot, highlighting the firm's history and its numerous milestones over the years. Of course, all this is in addition to the chance to take a look at Peugeot's current range of offerings at the store.
Abdulla Bin Omeir, Chief Executive Officer at Omeir Bin Youssef Group commented: “We are very thrilled to open the first ever Peugeot concept store in the Middle East which will serve as a hub for visitors to indulge in everything Peugeot. The store has been equipped with state of the art facilities to offer a world-class retail experience to the Peugeot enthusiasts. We will continue to push boundaries and tailor innovative consumer-centric experiences that cater to the different components of the society.
