Al Masaood Automobiles, the authorized distributor of Nissan cars, is making waves in the Abu Dhabi car market as their success in the Nissan Certified Pre-Owned (CPO) market has driven an impressive 18 percent increase in customer engagement over the past three months. This growth is attributed to an effective eCommerce strategy, impactful digital campaigns, and a customer-centric approach.
Rising Demand for Nissan Pre-Owned Vehicles
Recent months have witnessed a surge in interest in Nissan's pre-owned vehicles, especially among local residents and expatriates. The digital realm has played a crucial role, with a significant increase in digital leads, reaching 73 percent in July. This trend reflects the thriving pre-owned car market in the UAE, where three used cars are sold for every new one.
Factors Fueling Pre-Owned Car Growth
Several factors contribute to the pre-owned car sector's growth, including supply delays in new cars, rising demand for budget-friendly options, and a preference for owning multiple vehicles among UAE residents. A study by Mordor Intelligence projects the UAE's used car market to reach USD 32.07 billion by 2027. Digital marketplaces and accessible financing options have also contributed to this expansion.
Al Masaood's Customer-Centric Approach
Al Masaood Automobiles prioritizes customer satisfaction by offering attractive financing options and ensuring transparency. They provide detailed vehicle information, including specifications, to eliminate ambiguity. Comprehensive warranty and service contracts provide peace of mind, and the renowned Nissan Intelligence Choice (NIC) program offers a range of benefits and assurances to customers.
Addressing Customer Concerns
Understanding customer concerns, Al Masaood Automobiles provides comprehensive inspection reports, transparent maintenance records, and clear communication throughout the purchase process. Key decision influencers, such as mileage, vehicle condition, accident history, features, fuel efficiency, and safety ratings, are addressed to eliminate anxieties related to hidden faults and maintenance costs.
The Nissan Intelligence Choice Program
Under the globally recognized Nissan Intelligence Choice program, Al Masaood Automobiles guarantees the quality and reliability of every certified pre-owned vehicle. These vehicles undergo a rigorous 167+ point inspection and reconditioning process. Customers enjoy a 12-month or 30,000-km warranty, extended warranty coverage for the GCC and MED regions, 24-hour roadside assistance, a five-day car replacement option for major issues, and a full service and inspection prior to delivery. The Al Masaood Confidence Program offers a 15-day exchange period, enhancing the car-buying experience.
A word from Nissan officials
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles said, "The surge in customer interest in digital channels reflects the effectiveness of our innovative strategies and continual dedication to fulfilling the ever-evolving needs of our valued customers. Through a concentrated focus on eCommerce, the execution of result-driven digital campaigns, and our relentless commitment to placing the customer at the forefront of all our activities, we have successfully fostered heightened engagement and delivered an elevated experience that truly resonates with our valued customers".
