Nissan Motors Future Business Plan Is To Electrify Markets In The AMIEO Region!

Carprices Team / Posted On - March 28th 2024

Nissan unveils "The Arc," a global business plan focusing on its AMIEO region (Africa, Middle East, India, Europe, Oceania). The plan emphasizes electrification, strategic partnerships, and regional growth, targeting increased sales and introducing new EVs and ICE vehicles.


Nissan, a prominent player in the automotive industry, is set to embark on a transformative journey across its diverse AMIEO region (Africa, Middle East, India, Europe, and Oceania) under the banner of "The Arc," its new global business plan aimed at driving value and strengthening competitiveness.

The Arc: Nissan's Vision Unveiled

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Nissan's strategic roadmap, "The Arc," serves as a bridge between its FY20-23 Nissan NEXT business transformation plan and the long-term Ambition 2030 vision. It delineates a multifaceted approach encompassing a broad-based product offensive, heightened electrification, innovative engineering and manufacturing methodologies, integration of new technologies, and strategic partnerships to bolster global sales and enhance profitability.

Focus on AMIEO Region

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Aligned with Nissan's global strategy, the AMIEO region assumes a pivotal role in driving volume growth through a meticulously tailored regional strategy. The overarching aim is to expedite the transition to Electric Vehicles (EVs) while maintaining a balanced electrified/Internal Combustion Engine (ICE) product portfolio, fostering volume growth in key markets, and exercising financial prudence.

Key Initiatives and Targets

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Nissan aims to bolster annual global sales by 1 million units, with the AMIEO region poised to contribute nearly one-third of this target, amounting to 300,000 units. Notably, the region will witness the launch of five new EVs and six new ICE vehicles, including renowned models such as the LEAF, thereby fortifying Nissan's market presence and customer appeal.

Leadership Perspective

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Guillaume Cartier, Chairperson of Nissan AMIEO, underscores the significance of "The Arc" in propelling the region towards a promising future marked by growth, adaptability, and competitiveness. The comprehensive plan entails enhancing the product portfolio, advancing electrification and technology, and leveraging strategic alliances to usher in a new era of prosperity.

Strategic Partnerships

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Nissan's commitment to fortifying competitiveness and diversifying its product portfolio is underscored by strategic collaborations. In Europe, the Alliance with Renault/Ampere will introduce a new Compact EV and two LCVs. Similarly, in Oceania, leveraging the partnership with Mitsubishi Motors will facilitate the launch of a new 1-tonne pickup, augmenting Nissan's market footprint.

Electrification Progress

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The electrification drive is set to permeate all AMIEO sub-regions, with Europe spearheading Nissan's global electrification strategy. By 2026, Nissan anticipates that over 40% of its sales mix in Europe will comprise 100% electric vehicles and 75% electrified vehicles. Moreover, the commencement of electric vehicle production at the Sunderland plant in the UK marks a significant milestone in realizing Nissan's EV36Zero vision.

Vision for Electric Ecosystem

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Nissan's vision for an electric ecosystem encompasses the commercialization of Vehicle-to-Grid (V2G) technology, facilitating bidirectional energy flow between EVs and the electricity grid. The integration of AC bi-directional capability in Nissan EVs, coupled with affordable two-way home chargers, not only unlocks new revenue streams but also enhances sustainability and customer experience.

Sub-region Highlights


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Nissan's ambitions in Africa entail doubling sales volumes in the sub-region and introducing two new SUVs equipped with innovative e-POWER technology. Additionally, plans are underway to offer a 100% electric vehicle to South African consumers, aligning with Nissan's commitment to sustainable mobility solutions.

Middle East

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The Middle East market will witness the introduction of five new Nissan SUVs, alongside the integration of electric vehicles into the product lineup. Nissan's robust brand presence in the region sets the stage for accelerated growth and market penetration.


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Nissan's operations in India will witness a surge with the launch of three new models, alongside plans to triple sales volumes by 2026. Leveraging the Alliance plant in Chennai, Nissan aims to introduce two new SUVs and develop a new electric vehicle, reinforcing its foothold in the burgeoning Indian market.


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Europe will witness the arrival of five new EVs, including the iconic Nissan LEAF, underscoring Nissan's commitment to sustainable mobility solutions. Furthermore, advancements in e-POWER technology and strategic partnerships will facilitate a seamless transition to electric mobility.


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Nissan's presence in Oceania will be bolstered with the launch of four new models, including a new 1-tonne pickup, leveraging synergies with Mitsubishi Motors. The transition to electrification will gather momentum, reaffirming Nissan's commitment to driving innovation and sustainability.


Nissan's ambitious business plan, "The Arc," heralds a new era of growth and transformation in the AMIEO region, laying the groundwork for the realization of its long-term vision, Ambition 2030. By prioritizing electrification, fostering strategic partnerships, and leveraging regional strengths, Nissan is poised to cement its position as a trailblazer in the automotive landscape, driving towards a cleaner, safer, and more inclusive future.

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