Nissan elevates customer experience in the region with the launch of Nissan Service
Nissan has marked a new milestone as part of its strategy to transform the aftersales journey for its customers in the region, with the launch of ‘Nissan Service’ across its dealership partner network in the Middle East. Deepening Nissan’s commitment to customer satisfaction, this suite of aftersales products and services aims to offer greater value and convenience and solidify Nissan’s reputation as a trusted brand among customers in the region.
Designed around evolving customer needs and expectations, Nissan Service offers an innovative, seamless aftersales customer experience across online and offline channels. It features a charter of eight promises encompassing various touchpoints during the customer journey, focused on building trust with clear and transparent communication, and offering convenient digitalized options.
Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director, Nissan Middle East, said: “Customer-centricity has always been a cornerstone of our operations at Nissan, and we remain dedicated to consistently enhance our customer service offering in the region. Nissan Service takes our offerings to a new level, ensuring we continue to provide our customers with convenience and value for money long after they purchase our products. With the collaboration of our valued partners across the Middle East, and our sustained focus on innovation, we are confident in our ability to build and sustain long-term, trusted relationships with our customers in the region.”
The eight promises and corresponding services listed within the Nissan Service charter cater to growing customer expectations around convenience, transparency, and value. An updated online platform provides customers with a seamless experience, enabling them to make service bookings in real-time for an appointment within 24 hours, as well as easily manage all payment transactions with the nearest local service centre.
To maintain clear and transparent communication with customers, Nissan Service provides a detailed account of the variety of aftersales services on offer and their individual pricing – helping customers make informed choices about the services they choose to avail.
Nissan has also transformed the periodic minor maintenance process with Nissan Express Service, which ensures the same level of high-quality inspection, cleaning and adjustment of over 50 car components, while ensuring the car is ready within 60 minutes. Offering additional convenience to customers is the Nissan Pick-up and Drop-off service, which sees the entire service process managed by the Nissan team – with an option for Same Day delivery to minimize disruption to daily schedules.
Nissan Service dials up the customer benefits of servicing Nissan vehicles at certified aftersales centres, which also includes customer access to genuine parts, and certified technicians with advanced equipment to conduct thorough vehicle inspections and efficient repairs. Furthermore, in line with Nissan’s high health and safety standards, all service appointments are inclusive of a car wash and sanitisation to provide added peace of mind to customers.
Nissan Service is the latest milestone in the ongoing digitalization of Nissan services across the region to innovate customer experience and follows a recent expansion of the brand’s aftersales network to over 60 outlets in the Middle East. Nissan Service is set to be rolled across Nissan partner network across the region, including Abdulmohsen Abdulaziz Al Babtain in Kuwait, Al Masaood Automobiles in Abu Dhabi, Arabian Automobiles Co. in Dubai, Saleh Al Hamad Al Mana Co. in Qatar, and YK AlMoayyed & Sons in Bahrain.