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As a celebration of Lamborghini's 60th anniversary, Lamborghini Abu Dhabi and Dubai hosted a celebratory brand experience event called 'Suite 60' at Nikki Beach. The Suite 60 experience gave visitors the chance to fully immerse themselves in the Lamborghini experience. Selected guests had the chance to experience the brand's luxurious lifestyle in a one-of-a-kind setting.
To commemorate Automobili Lamborghini's 60th anniversary, a specially commissioned work of art was shown at the elegant celebration. The design of the artwork "Spirit of Countach" was inspired by the Lamborghini super sports car, which epitomises a perfect harmony of classic lines, bravery, and performance. The complex calligraphic patterns are woven into the body of the car to give the impression that it is floating on an invisible presence. They are reminiscent of the arabesque in Islamic architecture and design and ancient Arabic calligraphy. This heightens the concept's spiritual significance and mystique.
The "Spirit of Countach" artwork will be on display at the Lamborghini Dubai flagship showroom to welcome customers and celebrate this significant year for Automobili Lamborghini.
Highlights of the Lamborghini Suite 60 event:
2) Two racing simulators to nurture talent and excitement about the upcoming global E-tournament by Automobili Lamborghini.
3) A mix of classic and contemporary Lamborghini models was on display to welcome the guests.
4) Themed rooms highlighted the fans’ passion for the raging bull.
The event was attended by Lamborghini Abu Dhabi and Dubai’s VIP guests, which included customers, media, and influencers, who had the opportunity to explore the various elements of the lounge and get a glimpse into the world of Lamborghini.
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Author
Martin V Alva
Martin Victor Alva is a an experienced automotive journalist and a features writer with over 16 years of experience in the industry. He has contributed to well known automotive print and digital publications worldwide, including Overdrive Magazine, Top Gear magazine, DriveArabia, Auto Middle East, Gulf News, Khaleej times, Silodrome, AMENA, and Auto Data Middle East.
Martin’s expertise extends beyond journalism; he has a rich background in marketing and advertising for brands like General Motors and NWTN Inc. As a consultant, he has worked with brands such as Mercedes-Benz, Toyota, Jeep, Honda, Lexus, and Alfa Romeo.
An avid car enthusiast and budding collector, Martin has a particular passion for Porsche 911s, old-school mechanical 4x4s, and off-road campers. His love for automobiles is not just professional but deeply personal.
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