Hyundai Santa Fe, Kona And NEXO Bag Prestigious 2018 IDEA Design Award

    Carprices Team / Posted On - December 8th 2022

    The International Design Excellence Awards (IDEA) judges today recognised Hyundai's design talent by awarding the firm's SUV offerings. The IDE Awards are presented by the Industrial Design Society of America (IDSA).
    The International Design Excellence Award is one of three grand international design prizes. Hyundai's Santa Fe SUV, NEXO fuel-cell SUV, and Kona subcompact SUV have received silver awards in the automotive and transportation category. The IDE Award is one of the three most prestigious awards in the U.S., along with the iF Design Award and the Red Dot Design Award. The IDE Award is presented to winners of 20 categories including automotive and transportation, consumer technology, service design, and so on. The parameters of the award are based on standards such as design innovation, user experience, and social responsibility.
    The three silver IDEA design awards won by Hyundai Motor are the most prestigious global design awards won in the South Korean manufacturer's history for the automotive and transportation category. The Elantra had brought home a bronze award for the company in 2016.
    "The three representative models that will be responsible for the current and future of Hyundai Motor's SUV lineup proved their competitive edge by achieving the highest-ever company performance in product design," said Luc Donkerwolke, Head of Hyundai Design Center and Executive Vice President of Hyundai Motor. “We expect this recognition will help inspire continuous improvement in design performance for Hyundai.”
    Hyundai's Santa Fe SUV which debuted this year in its fourth-generation avatar in February globally followed by a Middle Eastern and African launch in September features a wide and stable stance, the automaker's signature cascading grille, LED DRLs positioned on top of the LED headlamps, all adding to an overall dynamic design.
    The new Kona introduced in the Middle East in August adopts the company's new family design language. The LED Composite Light Design together with the rugged bumper cladding impart the Kona a confident, progressive appearance with a sleek, sharp silhouette. The Kona received all three prestigious awards this year, which goes to show what a great product Hyundai has designed.
    Finally, the NEXO fuel-cell SUV has a futuristic design that showcases its advanced capabilities, thoughtful features like a horizon positioning lamp, and a recessed rear wiper that aids the car's clean image. The NEXO also received the Red Dot Design Award, earning it recognition for its design excellence.
    “These awards are perfectly timed for Hyundai in our region, as we begin sales for both the Santa Fe and Kona,” said Mike Song, Hyundai Head of Operations for Africa and the Middle East. “We are emphasizing design as an important point of difference for the Hyundai brand. Such a strong performance in the IDEA awards is further recognition that we offer something distinctive and unique to our customers, and that our latest SUV models once again set the standard in their segments.”

    Latest News

    MG Motor Drop The Covers Off The All New MG3 Hatch...
    RM Sotheby's Inaugural Auction To Take Place In Du...
    Here's What You Can Do During A Car Break Down In ...
    The New BMW 5 Series Touring Can Be A Better Famil...
    Are Chinese Luxury Cars Better Than German Luxury ...
    Internal Combustion Engine Car VS Hybrid Car! Whic...

    Related News

    Scotland Set To Ban Petrol and Diesel Standalone Cars By 2032 ...

    FROM LAST TWO WEEK

    MG Motor Drop The Covers Off The All New MG3 Hatchback In UAE!
    February 26th 2024

    Here's What You Can Do During A Car Break Down In The Middle Of Nowhere In The UAE!
    February 16th 2024

    RM Sotheby's Inaugural Auction To Take Place In Dubai | Will Include Rare Watches To Million Dollar Supercars!
    February 24th 2024

    The New BMW 5 Series Touring Can Be A Better Family Companion Than SUVs If It Will Arrive In UAE!
    February 16th 2024

    Popular News

    Article Image
    Best New Cars To Buy In UAE Under AED 100,000!
    Article Image
    All-New 2024 Toyota Land Cruiser Prado Returns To Rule The Off-Roads!
    Article Image
    Top 10 New Hybrid Cars To Buy In UAE Under AED 230,000
    Article Image
    Top 10 Chinese Cars To Buy In UAE In 2023!
    Article Image
    10 Best New SUVs To Buy In UAE Under AED 80,000
    Article Image
    Top 10 Most Fuel Efficient Cars in UAE | Fuel-Efficient Car in Dubai
    Article Image
    10 Important Things To Know About the 2024 Toyota Land Cruiser Prado Before Its UAE Launch
    Article Image
    2024 Toyota Land Cruiser 70 Series Revealed!