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GIMS 2018: Audi Showcases E-Tron Prototype

Martin Victor Alva2 min read
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At the 2018 Geneva Motor Show, Audi has on display a new all-electric SUV dubbed the E-Tron prototype.

GIMS 2018: Audi Showcases E-Tron Prototype: cover image

At the 2018 Geneva Motor Show, Audi
has on display a new all-electric SUV dubbed the E-Tron prototype. The luxury five-seater will go on sale in Europe by late 2018. 
is poised to join the electric race later this year, spearheaded by a new prototype displayed at the German automaker's pavilion. The E-Tron prototype is a four-door midsize crossover capable of seating five adults in sumptuous luxury. The company hinted at a range of close to 400 km. An advanced 150 kW fast-charging system sees the car juice up its batteries up to 80 percent in just 30 minutes of charging.
Although Audi
shied away from revealing any more specs of the E-Tron prototype, we can still make a calculated speculation. Back in 2015 at the IAA Frankfurt Motor Show, Audi
had unveiled the E-Tron Quattro concept to preview its upcoming range of electric vehicles. The E-Tron Quattro had three electric motors as a means of propulsion, with one moving the front axle, and the other two at the rear. The three motors produced a combined 436 hp, with an energy boost mode pushing the output to its 496 hp peak momentarily. The battery of the concept was a 95 kW-h lithium-ion unit.
Fast forward to 2018, and Audi's
R&D department has finally come out with a new electric car that is ready to hit the road. It looks good, has a well-appointed interior and an intuitive infotainment unit, and doesn't burn fossil fuels. The E-Tron prototype will go on sale later this year in Europe, followed by the United States in 2019. Audi
is also hard at work morphing the SUV into a more coupe-like crossover that will follow the launch of the E-Tron. Both vehicles will be produced at the company's facility in Brussels, Belgium.
The E-Tron prototype will take the fight to established rivals in the business like the Tesla Model X, and also go up against new arrivals like the Jaguar I-Pace and Mercedes-Benz EQC.
Martin Victor Alva

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Martin Victor Alva

Founder & Editor-in-Chief

Martin Victor Alva is an automotive strategist, technical writer, and platform founder based in Dubai, UAE. Bringing direct digital transformation and brand strategy experience across leading OEM and distributor portfolios, including Mercedes-Benz, Audi, General Motors Middle East (Chevrolet, Cadillac), Al Futtaim, Toyota, Lexus, Alfa Romeo, Isuzu and more. Martin delivers authoritative perspectives on vehicle engineering, market dynamics, and regional mobility. Since August 2022, he has authored over 1,600 in-depth guides, technical breakdowns, and industry analyses, combining executive-level automotive expertise with hands-on mechanical validation to provide readers with verified, trustworthy insights.

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