Exeed Motors Launches New VX, TXL And LX Car Models In UAE

CarPrices.ae Team / Posted On - June 23rd 2023

Exeed is a new premium car brand from Europe that has recently entered the UAE auto market in 2023.

EXEED Motors, a renowned European automaker known for its sophisticated design, advanced technology, and reliable performance, has launched an impressive trio of new SUV vehicles to broaden its portfolio. They have added the "VX," "TXL," and "LX" models to their inventory. In the UAE, EXEED Motor is represented by AG Auto which is a part of Al Ghurair Investment. The brand aims to offer a quality driving experience at an affordable rate. 


The VX is a premium seven-seater SUV with a sleek design, packed with a host of advanced features. It has a spacious cabin that offers unparalleled comfort and versatility, setting new standards in providing modern driving experiences.

The VX SUV is powered by a 2.0-litre, four-cylinder turbocharged engine that produces 257 horsepower and 385Nm of maximum torque. It has a top speed of 185kmph. The VX gets a 65-litre fuel tank and delivers a fuel efficiency of 11.7kmpl.


The TXL is a dynamic SUV that stands out for its eye catchy looks and advanced safety features. The SUV is packed with cutting-edge technology and provides a thrilling driving experience, without compromising on looks and practicality.

The TXL SUV is powered by a 1.6-litre, four-cylinder, turbo petrol engine that delivers 194 horsepower and 275Nm of torque and is capable of reaching a top speed of 185kmph. The TXL provides a fuel economy of 14.5kmpl and gets a 55-litre fuel tank capacity.


The LX is a mid-size crossover SUV that brings the ideal combination of style and performance while offering a superior driving experience. The LX strikes a beautiful blend between style and practicality while promising an enjoyable journey with its smart features, unique capabilities, cozy interior and dynamic design.

The LX is equipped with a 1.5-litre petrol engine that makes 145 horsepower and 230Nm of torque, mated to a CVT (Continuous Variable Transmission). The LX gets a 51-litre fuel tank and delivers a fuel efficiency of 14.5kmpl,

Brands Future Plans

In addition, EXEED Motors show its dedication to building stronger customer relationships by providing exceptional after-sales services that extend up to 200,000 kilometres. The brand provides exciting offers and ensures a worry-free driving experience.

EXEED aims to revolutionalize the automobile sector as a leading player. With its products and services, the brand strives to prioritise customer satisfaction by offering a premium driving experience at affordable rates.

Two Exciting Mall Activations

To celebrate this milestone, EXEED Motors has planned two thrilling mall activations. The first pop-up will take place at the prestigious Al Ghurair Centre in Dubai, from June 23 to July 29, 2023. Visitors to the mall will have the exciting opportunity to explore and interact with the unique features of the new EXEED cars, as well as engage with a team of brand specialists.

The second mall activation will be held at the City Centre Al Zahia in Sharjah, from July 7 to July 9, 2023. This event will provide visitors with an opportunity to learn more about EXEED Motors, gaining valuable insights about the brand while getting an up-close look at the recently launched models.

A word from the Officials

Michael Montgomery, Chief Executive Officer - Ventures, Al Ghurair Investment said, “We are delighted to present this remarkable line-up of new car models that offers the perfect balance of sophistication, cutting-edge technologies, and high-performance. The “VX”, “TXL”, and “LX”, models embody the core values of our company and raise the bar for the luxury car industry. It reflects our dedication to providing customers with remarkable driving experience at a competitive price. As we move forward, we will continue exploring the boundaries of automotive design and manufacturing to bring new innovations to the market.”

Commenting on the activations, Mohammed Maktari, General Manager, AG Auto, said, “We are eager for the arrival of EXEED Motors' latest SUV models, the VX, TXL, and LX, to the UAE market, as we anticipate a strong alignment with regional consumer preferences. As represented by AG Auto, a trusted name within the local automotive industry, we are confident that the new additions to EXEED’s portfolio will further solidify the brand’s position as a leading provider of premium vehicles in the region.”

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