Emirates Motor Company Officially Inaugurates Its Fully Digitalised, New Airport Road Showroom, Together With An Innovative State-Of-The-Art Service Centre

Carprices Team / Posted On - August 23rd 2022

Emirates Motor Company, the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi, hosted the grand opening of its newly refurbished showroom on Airport Road, marking the completion of a significant three-phase investment that has been undertaken over the past year. 
At the inauguration ceremony, Emirates Motor Company hosted over 200 guests and VIPs, who enjoyed personalised tours of the showroom and were among the first to experience the state-of-the-art service.
The showroom now takes its place as one of the world’s most advanced Mercedes-Benz facilities, emphasising the highest global standards offered by the world’s leading luxury automotive brand. The new facility will help reshape the brand’s identity in the market and exemplifies the commitment shown by the Al Fahim Group and the EMC management. 
Covering over 74,500 square-feet, the state-of-the-art showroom is designed to provide a completely digitalised and customer-focused retail experience, aligning the regional sales and servicing platforms for the future. It includes customer-centric building planning, new service flow, full use of multimedia and retail systems, and flexible, innovative retail specifications, offering customers a more convenient experience. The intelligently designed showroom is equipped with four private consultation rooms and has a display capacity of 50 vehicles. 
The new showroom includes semi-private areas for casual and convenient discussions. Dedicated areas with large, customisable digital displays are available for customers to enjoy complete privacy, while finalising their choice of dream car. In addition, there are four private areas where buyers will receive a personalised handover of their new Mercedes-Benz. 
The expansion of the service centre means that the workshop area now covers almost 13,500 square-feet, while the reception area has doubled in size to 10,600 square-feet. The workshop is completely renovated, in line with Emirates Motor Company’s values to always provide the highest quality of service to its customers. The workshop is entirely visible to the showroom visitors, allowing complete transparency to customers for a glimpse of the high-quality workmanship provided. 
Ahmed Abdul Jalil Al Fahim, Chairman of Al Fahim Group, said: “The completion of our flagship Airport Road showroom represents a major step forward in our group strategy to expand and provide added value services to our customers. Our investment in this new, industry-leading facility demonstrates our commitment to Mercedes-Benz, a partnership that has been continuously evolving for sixty years, as we collaborate together in developing and delivering innovative solutions for the local market.” 
Commenting on the grand opening of the Abu Dhabi Showroom, Martin Schulz, President and CEO at Mercedes-Benz Cars Middle East, said: “In today’s fast-paced retail environment, we understand that our customers are not just looking for products – they are looking for experiences, specifically luxury experiences. And this new beautiful home of Mercedes-Benz showcases everything our brand stands for. 
“Emirates Motor Company introduced the first Mercedes-Benz car to the UAE back in 1962 and was appointed as official importer in 1967 – being a loyal and committed partner of the brand ever since. I would like to express my heartfelt gratitude to the Al Fahim family and to EMC for their guidance, unwavering support, and commitment to achieving our common objectives, which have made them a force to be reckoned with amongst our General Distributors.” 
“At EMC we pride ourselves on the outstanding experience we offer to all customers, regardless of whether they are joining the Mercedes-Benz family for the first time or returning to service their cars. This state-of-the-art facility will enhance our ability to provide each customer with that first-class Mercedes-Benz treatment, emphasising that we are continually striving to raise the bar to provide for our customers’ unique needs while delivering the highest standards of service in this digitalised era. Moreover, this is just the beginning – we are already planning the refurbishment of both showrooms and service centre in Marina Mall and Mussafah,” said Mohammed Ghazi Al Momani, General Manager at Emirates Motor Company. 
The new showroom features a variety of products and services from the Mercedes-Benz brands. It is designed to enhance the customer experience and provide a unique platform for Emirates Motor Company to interact with its customers.

Latest News

Stylish And Versatile New Citroën C3 Aircross | No...
Celebrating The Classic Style Of The Original 1965...
New Audi e-tron GT Prototype Meets The Ducati Pani...
Maserati Unveiled Their First Ever Drop-Top EV The...
Porsche To Celebrate 50 Years Of Turbo At The Retr...
10 Best Cars To Buy In UAE Under AED 100K In 2024 ...

Related News

Mercedes-AMG Brings Formula 1 Technology To The Road ...


Stylish And Versatile New Citroën C3 Aircross | Now Can Seat Up To 7 People!
April 18th 2024

Celebrating The Classic Style Of The Original 1965 With The Ford Mustang 60th Anniversary Package!
April 18th 2024

New Audi e-tron GT Prototype Meets The Ducati Panigale V4 R!
April 16th 2024

Maserati Unveiled Their First Ever Drop-Top EV The GranCabrio Folgore!
April 16th 2024

Porsche To Celebrate 50 Years Of Turbo At The Retro Classics In Stuttgart, Germany!
April 15th 2024

10 Best Cars To Buy In UAE Under AED 100K In 2024 | Best Cars And SUVs To Buy In The UAE!
April 12th 2024

2024 Mercedes-Benz EQS Gets An Extensive Update With Upright Star And Even More Range!
April 12th 2024

The New Alfa Romeo Milano Is A Compact SUV That Exudes Sportiness!
April 11th 2024

Lamborghini Huracan STJ Pays Homage To The Huracan Line-Up!
April 10th 2024

2025 Toyota 4Runner SUV | Refines Off-Road Adventures With Modern Touches!
April 10th 2024

Popular News

Article Image
Best SUVs To Buy Under AED 100,000 in UAE in 2024
Article Image
Best New Cars To Buy In UAE Under AED 100,000!
Article Image
All-New 2024 Toyota Land Cruiser Prado Returns To Rule The Off-Roads!
Article Image
Top 10 Best Chinese Car Brands In The UAE
Article Image
Top 10 New Hybrid Cars To Buy In UAE Under AED 230,000
Article Image
Top 10 Chinese Cars To Buy In UAE In 2023!
Article Image
10 Best New SUVs To Buy In UAE Under AED 80,000
Article Image
Top 10 Most Fuel Efficient Cars in UAE | Fuel-Efficient Car in Dubai
Article Image
10 Important Things To Know About the 2024 Toyota Land Cruiser Prado Before Its UAE Launch
Article Image
2024 Toyota Land Cruiser 70 Series Revealed!