Dubai's Roads and Transport Authority (RTA) has again joined forces with Continental, a leading global tyre and automotive technology company, to organize a truck safety awareness campaign this June. With the theme "Together for Safety," the campaign aims to promote a road safety culture among truck drivers and improve their knowledge of crucial safety precautions.
The campaign is being conducted at multiple locations across Dubai, including Jebal Ali, Ras Al Khor, and Emirates Road. Major fleet companies such as Khansabeh, and Al Nabooda are also participating in the campaign. Started on 23rd May the campaign will run till 30th July, Continental and RTA aim to reach 1900 truck drivers through this campaign.
As a part of the campaign, Continental and RTA are distributing informative brochures and essential first-aid kits, to ensure that they are equipped with the necessary tools and knowledge to handle emergencies effectively.
The campaign provides specially designed first aid boxes to truck drivers, displaying traffic safety messages that promote safe driving practices and align with Continental's global commitment to achieving Vision Zero. The campaign educates drivers on topics such as truck maintenance, traffic violations, risks of stopping on the hard shoulder, and the importance of parking in designated areas.
During the Ramadan of 2022, Continental and RTA teamed up to distribute 1000 meals to drivers in Dubai. Alongside the meal distribution, they offered essential safety guidelines to help drivers maintain a calm and safe driving approach while fasting.
A word from the officials
Karel Kucera, Managing Director of Continental Middle East, said, "At Continental, we prioritise the safety of all road users. By partnering with RTA once again, we aim to further our goal of raising awareness among truck drivers about crucial safety aspects, contributing to safer roads for everyone. Together, we can make a significant difference towards Continental’s Vision Zero."
