Leading tyre manufacturer Continental celebrated Mother's Day with a unique set of activations as part of its Conti Cares Campaign. In collaboration with Kids Spot Nursery, the German manufacturer offered mothers across Dubai expert advice on tyre safety along with tyre safety check booklet guides to mark the occasion and ensure their safety.
The campaign follows Continental's Vision Zero goal, which aims to promote safer roads and the wellbeing of UAE residents. It's also about raising awareness on tyre lifecycles and highlighting the importance of checks as well as engaging and educating the next generation of drivers and road users.
“Safety is a top priority for Continental and we believe we have a great responsibility to support the people that call the UAE home in any way we can. We are delighted to have collaborated with Kids Spot Nursery on Mother's Day and hope that through this campaign we can bring to light the importance of tyre safety in the UAE. As a main proof point of our Vision Zero safety initiative, we will continue working with our partners to uphold the safety of the UAE's roads for years to come in preparation for the next generation of drivers and road users,” said Karel Kucera, Managing Director, Continental Middle East.
Continental's Mother's Day activations were conducted on March 22nd at Al Barari location (here) between 12:00pm and 6:00pm, and again on March 23rd at their Kid Spot Nursery's Jumeirah location (here) where parents were offered expert advice on tyre safety along with tyre safety check booklet guides with an addition of a discount voucher towards the purchase of new tyres from Continental. Mums from all over Dubai were invited to take advantage of the initiative. The expert advice session has given mums extra peace of mind on the roads.
It is through safety campaigns like this that Continental is able to generate greater awareness around the vital role that tyres play on the roads, and the necessary steps to keep safe while driving.