Chevrolet Middle East has successfully written its name in the prestigious and most famous Guinness World Records. Chevrolet's began campaigning about this in Oct 2017. It sends out hearty gratitude to its customers and fans across the Middle East who helped it in achieving the tasks.
The first record was 'Largest online photo album of people holding a sign'. The earlier record was held by a Dubai Entity by 4,947 photos. Chevrolet Middle East broke this by a huge margin, setting up a total of 37,163 photos.
The second record broken by Chevrolet was for 'Most people contributing to a stamp image'. A total of 4,948 people who included Chevrolet's fans and customers, participated in it. Earlier this record was held by a company based in China, with 1,795 people.
To promote its #iamarecordbreaker campaign, Chevrolet toured across the GCC throughout November and December with overwhelming success. Participants from Oman, Kuwait, Saudi Arabia and the UAE came forward to help and be a part of this task.
Commenting on the achievement, Chevrolet Middle East Head of Brand Ahmed Soudodi said, “We set our sights on breaking these two Guinness World Record titles in celebration of Chevrolet's best-ever line-up. We were humbled and honoured by the amount of participation and shows Chevrolet's true relevance to our region and the passion that exists for our brand, it also reiterates our commitment to putting customers at the centre of everything we do.”
“Going into 2018, Chevrolet customers and prospects can expect one of the most diverse, and among the youngest portfolios on the market, combining cutting-edge automotive engineering, innovative technologies, advanced safety features, sleek design and unrivalled practicality.”