Last year in a historic move by His Majesty King Salman bin Abdulaziz Al Saud of Saudi Arabia, the driving ban on women had been officially lifted. To celebrate the International Women's day Chevrolet pays tribute Women of Saudi Arabia by its short film #UpToMe.
In the film Chevrolet has recognised the real milestone for the women of Saudi Arabia; they can now decide to either get behind the wheel or not. It features real Saudi women answering one question - “Will you drive come June 2018?”
Molly Peck, Chief Marketing Officer at General Motors Middle East, said, “Engrained in the Saudi community for over 90 years now, Chevrolet has been a constant companion providing dependable means of transport to both men and women in the Saudi Kingdom. We are extremely proud of that heritage and greeted His Majesty's announcement last year with optimism.”
She further added, “With #UpToMe, Chevrolet recognizes Saudi women's new-found possibility to decide, and it emphasizes that from this June onwards, it's up to them.”