Audi Middle East Drives Sustainable Mobility Through Tree-Nation Initiative Team / Posted On - July 11th 2023

Along with their customers, Audi Middle East has also requested the general public's participation in the tree-nation initiative.

Audi Middle East has officially announced its participation in the Tree-Nation initiative, showcasing the brand's commitment to providing sustainable mobility solutions to its customers. This move further solidifies Audi's position as a global frontrunner in the pursuit of net-zero carbon mobility and reinforces its dedication to environmental preservation, both locally in the Middle East and on a global scale.

Tree-Nation is the largest reforestation platform which utilizes advanced technology to simplify the process of tree planting, thereby contributing to the fight against climate change. Their projects focus on restoring forests and supporting communities, with the aim of creating a lasting positive impact on the environment. Through their partnership with Audi Middle East, this opportunity to support the reforestation mission is now open to everyone.

Audi Middle East embarked on this initiative earlier this year, starting in March, by providing their customers with a chance to participate and offset their carbon footprint. Since then, Audi has successfully planted over 2,100 trees across various regions worldwide, including India, Africa, Europe, and Asia.

Now, Audi Middle East has extended the invitation to the general public, encouraging them to join the tree-planting initiative by registering at This expansion aims to amplify the reforestation campaign even further, granting individuals the opportunity to contribute to the cause of planting trees alongside Audi. By taking part in this effort, participants not only offset their carbon emissions but also play a crucial role in building a greener and more sustainable future.

It is indeed heartening to witness Audi Middle East's commitment to environmental stewardship and the brand's determination to involve both Audi customers and the public in its sustainable initiatives. Through this initiative, people will also understand the importance of reforestation and its role in mitigating climate change. This collective effort will undoubtedly contribute to the ongoing fight against climate change and foster a healthier planet for future generations.

A word from Audi and Tree-Nation Officials

Olivier Gantois, Co-CEO at Tree-Nation, expressed his enthusiasm, “We are thrilled to take this initiative with Audi Middle East on the Tree-Nation platform to the next level. Audi's commitment to actively engage its customers in its journey to carbon neutrality is commendable. We are proud to work with Audi Middle East in this endeavour and look forward to the positive impact we can make together.”

Kieron Duncan, Aftersales and Network Development Director of Audi Middle East commented, "We aim to go beyond manufacturing sustainable vehicles and actively involve the community around us in the journey towards a greener future. Together, with Tree-Nation, we can make an impact on the environment and create a legacy of environmental guardianship in the Middle East. Since the rollout of this initiative, we have received great feedback from our valued customers. Their response has been overwhelming, highlighting the importance of our shared commitment to environmental sustainability. In light of this positive reception, we have decided to expand this remarkable initiative to reach an even wider audience, allowing more individuals to actively contribute to creating a greener and more sustainable future.‘‘

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