Aston Martin Ignites Year-Long Celebration Of 110th Anniversary

CarPrices.ae Team / Posted On - January 12th 2023

The past, present and future of Aston Martin is to be honoured through a year-long celebration of the iconic British brand’s 110th anniversary.
Sunday 15 January is exactly 110 years since founders Lionel Martin and Robert Bamford officially formed the partnership that went on to create the first Aston Martin car, igniting more than a century of automotive intensity, cutting-edge British innovation, and high-octane racing success.
Born on the track and inspired by its founders passion for racing, Aston Martin has risen from humble beginnings in a small workshop on Henniker Mews, London to become one of the world’s most renowned automotive marques, synonymous with inventive design, luxurious craftsmanship, thrilling performance and scarce exclusivity.
In photographs released to mark the anniversary, Aston Martin has brought together two of the most iconic and innovative models from its 110-year bloodline, highlighting the brand’s commitment to pushing the boundaries of performance and applying engineering from Grand Prix racing to the road.
One of the brand’s oldest surviving racing cars, the record-breaking 1923 racer Razor Blade is pictured alongside the uncompromising Aston Martin Valkyrie hypercar.
One of the earliest cars to be specifically designed with aerodynamics in mind, and propelled by an Aston Martin Grand Prix specification engine, the trailblazing Razor Blade took numerous class records at Brooklands in 1923, a year on from Aston Martin’s Grand Prix debut with TT1 – the car nicknamed 'Green Pea'. A century later, Aston Martin continues to innovate with its thrilling high-performance models, bringing modern Formula One™ engineering to the road through its era-defining Aston Martin Valkyrie.
The brand’s historic 110th anniversary is to be celebrated through the launch of a new, strictly limited, exclusive Aston Martin model, to be unveiled later this year. The milestone will also take centre stage of this year’s British Grand Prix at Silverstone, Goodwood Festival of Speed, Pebble Beach Concours d'Elegance and other major events across Aston Martin’s key regions, as part of a global marketing campaign entitled ‘Intensity: 110 Years in the Making’.
2023 promises to be a monumental year, as Aston Martin prepares to unleash the first of its highly anticipated next generation of sports cars, which will further enhance Aston Martin’s focus on ultra-luxury, high-performance and driving intensity.
Amedeo Felisa, Chief Executive Officer of Aston Martin Lagonda, said: “In 1913 Lionel Martin and Robert Bamford came together with a shared vision of racing cars and using learnings from the racetrack to push the boundaries of automotive innovation.
“110 years and little over 110,000 cars later, that spirit continues. Our 110th year promises to be just as exciting as our first, as we turn a new chapter in Aston Martin history with the launch of our next generation of sports cars and the reveal of an extraordinary special model later this year that will celebrate this unique milestone.”
The 110th anniversary is one of several notable landmarks for Aston Martin in 2023, with the year also marking 75 years of the DB bloodline, 60 years of the iconic DB5 model and 20 years of Aston Martin’s Gaydon headquarters, the purpose-built facility serving as a centre of excellence for world-class sports car design and engineering.

Latest News

Toyota Launches The 2024 Prado In The UAE! Startin...
The Bugatti Tourbillon | V16 Powered Chiron Succes...
2025 All-New Audi e-tron GT! New Variants and More...
Audi Middle East Sets New Benchmark In Class Leadi...
The GMC Hummer EV SUV and Pickup Lands In UAE and ...
Audi Middle East Welcomes The New Q8 SUV To Elevat...

Related News

Aston Martin DB11 Gets a 4.0 V8 Engine From AMG ...

Popular News

Article Image
Best SUVs To Buy Under AED 100,000 in UAE in 2024
Article Image
Best New Cars To Buy In UAE Under AED 100,000!
Article Image
All-New 2024 Toyota Land Cruiser Prado Returns To Rule The Off-Roads!
Article Image
Top 10 Best Chinese Car Brands In The UAE
Article Image
Top 10 New Hybrid Cars To Buy In UAE Under AED 230,000
Article Image
Top 10 Chinese Cars To Buy In UAE In 2023!
Article Image
10 Best New SUVs To Buy In UAE Under AED 80,000
Article Image
Top 10 Most Fuel Efficient Cars in UAE | Fuel-Efficient Car in Dubai
Article Image
10 Important Things To Know About the 2024 Toyota Land Cruiser Prado Before Its UAE Launch
Article Image
2024 Toyota Land Cruiser 70 Series Revealed!