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Al Tayer Motors Opens New Jaguar Land Rover Showroom In Dubai

Martin Victor Alva2 min read
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Al Tayer Motors, the official importer of Jaguar and Land Rover cars expands its footprint across the country with the inauguration of a new, bigger facility...

Al Tayer Motors Opens New Jaguar Land Rover Showroom In Dubai: cover image

Al Tayer Motors, the official importer of Jaguar and Land Rover cars expands its footprint across the country with the inauguration of a new, bigger facility in Garhoud, Dubai.
The new JLR showroom is more than thrice the size of the current facility, occupying a 2,700 sq. meter area. It has been built to global ARCH standards. Ashok Khanna, Chief Executive Officer of Al Tayer Motors talked about the development, saying: “The previous Garhoud facility was among the first with which we expanded our operations. Building this new showroom at the same site reminds us of our heritage as one of the UAE's earliest luxury automotive dealerships.”
The showroom is large enough to accommodate the expanded lineup of both Jaguar and Land Rover. It utilizes environmentally friendly technologies for the water, air-conditioning, and lighting system. LED lights throughout the facility help in lowering energy consumption. State-of-the-art insulation materials reduce the energy consumed by heating, ventilation, and air-conditioning (HVAC) systems.
CEO of Jaguar Land Rover Prof. Dr Ralf Speth said, “Al Tayer Motors has been an important and long-standing partner for Jaguar Land Rover in the United Arab Emirates. Their consistent investments in providing world-class showrooms and service centers focused around our customers at the core sets them apart.”
The facility located in Garhoud, Dubai has been fitted with auxiliary equipment with a view to accommodating electric cars. It already has the necessary infrastructure to charge the vehicles in the showroom as well as in the basement of the building. The new showroom will be open from 8:00 am to 8:00 pm through the week except on Fridays.
Martin Victor Alva

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Martin Victor Alva

Founder & Editor-in-Chief

Martin Victor Alva is an automotive strategist, technical writer, and platform founder based in Dubai, UAE. Bringing direct digital transformation and brand strategy experience across leading OEM and distributor portfolios, including Mercedes-Benz, Audi, General Motors Middle East (Chevrolet, Cadillac), Al Futtaim, Toyota, Lexus, Alfa Romeo, Isuzu and more. Martin delivers authoritative perspectives on vehicle engineering, market dynamics, and regional mobility. Since August 2022, he has authored over 1,600 in-depth guides, technical breakdowns, and industry analyses, combining executive-level automotive expertise with hands-on mechanical validation to provide readers with verified, trustworthy insights.

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