Al-Futtaim Trading Enterprises Showcases The RAM 1500 Limited Team / Posted On - August 23rd 2022

Drivers looking to counter worldwide rising fuel prices, can look no further with the Ram 1500 Limited complete with eTorque technology, with the goal of improving performance, fuel economy, payload, towing capabilities and drivability. The result is a no-compromise full-size truck with durability, technology and efficiency with excellent fuel economy. Other changes include upgraded TorqueFlite eight-speed automatic transmissions, strategic weight reductions and innovations, such as quickly heating lubricants to reduce viscosity-related efficiency losses.
The addition of the eTorque mild hybrid system is one of several changes made to the powertrains for the Ram 1500. The system replaces the traditional alternator on the engine with a belt-driven motor generator unit that performs several functions. The motor generator unit works with a 48-volt battery pack to enable quick and seamless start/stop function, short-duration torque addition to the engine crankshaft in certain driving situations and brake energy regeneration, which improves responsiveness and efficiency.
With the engine running, eTorque’s motor generator unit feeds 48-volt current to a 430-watt-hour lithium-ion Nickel Manganese Cobalt (NMC)-Graphite battery. The small-suitcase-sized, air-cooled battery pack mounts to the rear wall inside the Ram 1500’s cabin. In addition to spinning the engine for restarts, the eTorque unit also recaptures energy during deceleration and braking to feed charge to the battery pack.
Oscar Rivoli, Managing Director at Trading Enterprises, said, “At Al-Futtaim Trading Enterprises we are committed to diversify our offering, responding to the changing needs of our customers as part of Al-Futtaim’s entrepreneurship and relentless customer focus mandate. From Q1 2022, we have seen global increases in fuel prices due to tightened supplies. For customers looking to combat these ongoing rises with a fuel-efficient vehicle that does not compromise on power and performance the Ram 1500 Limited is the ideal option.”
To further enhance fuel efficiency, the Ram 1500 Limited also includes next generation, air suspension which improves the ride, and gives greater off-road capability, load-leveling and entry/exit convenience.
Finally, the weight reductions allow for more convenience, comfort and entertainment features but also innovative fuel-saving technology, such as thermal management, eTorque and active aerodynamics.
Al-Futtaim Trading Enterprises customers will enjoy a range of benefits on Ram 1500 Limited purchases such as a 5-year warranty, 5-year roadside assistance, first-year registration and a 5-year free service package. The Ram 1500 Limited is available to purchase with immediate delivery across the UAE; prices start from AED 269,900.

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