Al-Futtaim Group Opens 'The Zone', A First Of Its Kind Experiential Automotive Hub

Carprices Team / Posted On - April 7th 2023

Al-Futtaim Automotive inaugurated its new first-of-its-kind landmark experiential automotive hub called The Zone by Al-Futtaim, located at the City Walk Dubai.
For the first time in the region, residents of the UAE will have the opportunity to discover more about not just one automobile brand but the entire Al-Futtaim Automotive ecosystem. The full line-up of Al-Futtaim Automotive’s brands, solutions, and services will be showcased at this destination for the next two years. It is the ultimate experience of all things Al-Futtaim Automotive.
Al-Futtaim combined its digital, lifestyle, and customer-focused approaches to develop "The Zone." This has resulted in a versatile space that can accommodate various brand experiences under one roof. The Zone meets the wide range of requirements of modern customers looking to interact with new technology and explore Mobility-as-a-Service. The goal is to surprise customers with new and innovative showcases.
The Zone by Al-Futtaim will showcase a variety of brands throughout 2023, including newly launched BYD, popular brands like Toyota and Lexus, and the global brand Hertz. To make a grand statement at the hub's official inauguration, the all-new Grand Wagoneer will be featured.
The Zone by Al-Futtaim is located at Building 10, City Walk Boulevard.
Ramadan hours: 11:00 am – 2:30 pm; 8:30 pm-11:30 pm
Normal working hours: 10:00 am to 9:00 pm

About the Jeep Grand Wagoneer

The most passionate Jeep admirers in the UAE can have a closer look at the most luxurious and technologically advanced full-size SUV in the Jeep's 80-year history, all-new Grand Wagoneer at The Zone by Al-Futtaim.
The Grand Wagoneer is powered by a 3.0 liter Hurricane Twin Turbo I-6 High engine that delivers 493 horsepower and 670Nm of torque, making it the most powerful SUV in the Jeep line-up. It also comes equipped with advanced features such as an automated parking system, adaptive cruise control with stop-and-go functionality, an Active Lane Management system, and automatic emergency braking with pedestrian and cyclist detection.
The SUV comes with a 23-speaker McIntosh audio system. The Grand Wagoneer also features a 75-inch total display area with up to seven screens, providing a unique experience for each passenger that includes Amazon Fire TV for watching shows, playing games, and more.
Jeep team spent more than 2 years developing the Grand Wagoneer specifically for GCC. After a half-million kilometers and more than 500 hours of local testing, they developed very specific features that exceed the requirements of our region.

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