Chevrolet has always been coming up with new ideas to bridge the gap between itself and its customers. In its quest to achieve that yet again, it has announced that it will provide 24/7 roadside assistance to women drivers in Saudi irrespective of the car brand they're driving.
This announcement is a part of Chevrolet Middle East's ongoing efforts to support women in Saudi Arabia. The Chevrolet roadside assistance program will start once the ban lifts on 24 June 2018 as part of the decree issued by His Majesty King Salman bin Abdulaziz Al Saud of Saudi Arabia.
Speaking about the new program, Molly Peck, Chief Marketing Officer at General Motors Middle East said, “Safety is part of our very foundation at Chevrolet and we continuously work to find ways to deliver on this promise to our customers, their cars, and their security on the road, KSA is no different. Engrained in the Saudi community for over 90 years now, we have been a constant companion providing dependable means of transport to both men and women which is why extending our 24/7 Roadside Assistance program to all women drivers in Saudi was a natural step for Chevrolet.”
With its new roadside assistance program, which is available beyond the standard offer that comes with all-new Chevrolet cars for 4 years, Chevrolet aims to deliver the same level of confidence that its customers enjoy to all women deciding to join the Kingdom's driving community.
The new roadside assistance program will be available for women drivers in KSA for 8 weeks starting 24 June 2018. It will include recovery in the event of an accident, flat tire changes (spare installed if equipped), courtesy transportation to get you home again, lockout service (keys locked inside vehicle), fuel delivery up to 20 liters, recovery from being stuck in sand, emergency towing, and battery jump starts.
“With our #UpToMe campaign earlier this year, we greeted His Majesty's announcement with optimism to recognize Saudi women's new-found possibility to decide, emphasizing that from this June onwards, it's up to them. I am extremely proud that with this move, women exercising their choice to drive in the Kingdom can now have complete peace of mind thanks to the response, security, and convenience of our 24/7 Roadside Assistance program, regardless of what brand of car they decide to drive”, added Molly.
