Genesis UAE Cars

Genesis is a luxury automotive brand owned by the Hyundai Motor Company, a prominent South Korean automaker. The brand was officially launched in November 2015 as a standalone luxury division under Hyundai's corporate umbrella. Before becoming a separate brand, Genesis was originally Hyundai's highest trim level for some of its premium models.

In 2015, Hyundai decided to establish Genesis as a separate luxury brand to compete with other luxury automakers like Mercedes-Benz, BMW, and Lexus. The brand's first model as a standalone luxury brand was the Genesis G90, a full-size luxury sedan, which debuted in 2016.

Genesis aims to position itself as a premium automaker, offering luxury vehicles with high-quality materials, sophisticated design, and advanced technology. Over the years, Genesis has expanded its product lineup to include luxury sedans and SUVs, such as the G70, G80, G90 sedans, and the GV80 and GV70 SUVs. The Korean brand has received positive reviews for its vehicle design, performance, and value proposition, making it a formidable player in the luxury automotive market.

In recent years, Genesis has been actively expanding its global presence, entering various international markets to compete with other luxury brands. Genesis continues to evolve and establish itself as a respected luxury brand, delivering a combination of elegance, performance, and innovation to discerning customers worldwide.