Audi is a German automobile manufacturer known for its luxury cars, innovative technology, and iconic Quattro all-wheel-drive system. Its history can be traced back to the early 20th century. The company was established in 1909 by August Horch, a German engineer, under the name "Audi Automobilwerke GmbH Zwickau." The name "Audi" comes from the Latin translation of August Horch's last name, which means "hear" or "listen."
In 1932, Audi merged with three other German car manufacturers (Horch, DKW, and Wanderer) to form Auto Union AG. The company adopted four interlinked rings as its logo, representing the four brands coming together. This logo is still used today as the symbol of Audi.
During the pre-World War II era, Auto Union was active in motorsport and achieved success with its Grand Prix racing cars. After World War II, Audi faced financial challenges and underwent several ownership changes. In 1964, Auto Union was acquired by Volkswagen, and the Audi brand was reintroduced as Audi NSU Auto Union AG.
In the 1970s, Audi gained recognition for its innovative Quattro all-wheel-drive system, which revolutionized the automotive industry and became a hallmark feature of many Audi models. Throughout the years, Audi continued to expand its lineup, producing a wide range of luxury sedans, coupes, SUVs, and sports cars. The brand became synonymous with advanced technology, premium interior design, and sophisticated engineering.
Audi has maintained a strong presence in motorsport, participating in various racing series, including the World Rally Championship, Deutsche Tourenwagen Masters (DTM), and endurance racing events like the 24 Hours of Le Mans.
In the 21st century, Audi has continued to push the boundaries of automotive innovation, focusing on electric and hybrid technologies to embrace a more sustainable future. Today, Audi is recognized as one of the leading luxury car manufacturers globally, appealing to drivers seeking a combination of performance, comfort, and cutting-edge technology.
You can choose from 44 available Audi models in the UAE. The Audi UAE line-up consists of 20 Sedans, 3 Coupes, 8 Midsize SUVs, 7 Fullsize SUVs, 1 Convertible and 5 Hatchbacks. Audi RS 7 Performance Performance Tiptronic, starting at AED 515,200*, is the most affordable model while the Audi A4 35 TFSI S-line (150 HP) at AED 219,000* is the brand’s most expensive model. Audi RS 7 Performance Performance Tiptronic is the most powerful model in the brand's line-up.
Model Name | Price List |
---|---|
Audi A3 Sedan | AED 139,900* - 185,600* |
Audi Q3 | AED 150,550* - 209,900* |
Audi A4 | AED 164,350* - 351,500* |
Audi A6 | AED 199,100* - 295,990* |
Audi A5 Coupe | AED 204,650* - 283,900* |
Audi Q3 Sportback | AED 208,000* - 228,900* |
Audi Q5 | AED 210,450* - 259,900* |
Audi A5 Sportback | AED 239,900* - 269,900* |
Audi S3 Sedan | AED 239,900* - 239,900* |
Audi S3 Sportback | AED 239,900* - 239,900* |
Audi RS Q3 | AED 255,000* - 355,800* |
Audi S4 Sedan | AED 274,000* - 274,000* |
Audi Q5 Sportback | AED 294,000* - 294,000* |
Audi RS 3 Sedan | AED 299,900* - 299,900* |
Audi RS 3 Sportback | AED 299,900* - 299,900* |
Audi S5 Coupe | AED 316,750* - 316,750* |
Audi Q7 | AED 330,000* - 419,900* |
Audi SQ5 | AED 354,800* - 354,800* |
Audi A7 Sportback | AED 354,900* - 448,600* |
Audi S5 Sportback | AED 369,900* - 369,900* |
Audi A8 | AED 370,000* - 470,000* |
Audi SQ5 Sportback | AED 371,200* - 371,200* |
Audi E-Tron Sportback | AED 372,300* - 449,000* |
Audi SQ8 | AED 375,000* - 375,000* |
Audi Q8 e-tron | AED 379,900* - 419,900* |
Audi Q8 | AED 393,900* - 393,900* |
Audi S6 | AED 399,900* - 399,900* |
Audi RS 5 Sportback | AED 435,000* - 435,000* |
Audi E-Tron | AED 449,000* - 499,990* |
Audi RS 4 Avant | AED 449,900* - 449,900* |
Audi Q8 Sportback e-tron | AED 459,900* - 459,900* |
Audi A8 L | AED 474,290* - 538,200* |
Audi S7 Sportback | AED 486,200* - 486,200* |
Audi RS 7 Performance | AED 515,200* - 515,200* |
Audi RS 6 Avant Performance | AED 542,500* - 542,500* |
Audi SQ7 | AED 543,000* - 543,000* |
Audi e-tron GT quattro | AED 556,000* - 556,000* |
Audi RS 6 Avant | AED 589,000* - 589,000* |
Audi RS e-tron GT | AED 624,900* - 624,900* |
Audi RS 7 Sportback | AED 662,000* - 662,000* |
Audi R8 Coupe | AED 689,900* - 799,900* |
Audi RS Q8 | AED 689,900* - 689,900* |
Audi S8 | AED 725,600* - 725,600* |
Audi R8 Spyder | AED 769,900* - 769,900* |
Most Affordable | Audi RS 7 Performance Performance Tiptronic | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Most Expensive | Audi A4 35 TFSI S-line (150 HP) | ||||||||||
Most Powerful | Audi RS 7 Performance Performance Tiptronic | ||||||||||
Available Body Types | 20 Sedans, 3 Coupes, 8 Midsize SUVs, 7 Fullsize SUVs, 1 Convertible and 5 Hatchbacks |