Car Prices respects your right to privacy and we take our related legal obligations seriously. We aim to be transparent at all times about our treatment of your information. You can read the full policy below for details about how your information will be used, when it may be disclosed to others and your rights in relation to the information we hold. If you find reading a policy a bit daunting or if you just want a quick snapshot of our approach then we suggest you start with Our Promise.
- We will comply with applicable privacy and data protection laws and regulatory frameworks.
- We will only process your personal information to supply, improve and manage our services. Any additional or unusual uses of your information will be explained at the point of collection.
- We will only send you marketing emails if you have permitted us to (and you will be given the opportunity to unsubscribe in each of our emails).
- We will enable you to opt-out of usage tracking where possible; we track your use of our services to help us to tailor our content and advertising and to improve our services. We will not use information that identifies you personally but if you prefer, you may opt-out here.
- We will not share personally identifiable information with unrelated third parties for their own use without your consent.
- We will take appropriate steps to safeguard your information in accordance with industry standards but please keep in mind that no system can be guaranteed as 100% secure.
- We will only keep your information for as long as we need it: (i) to provide you with a product/service; (ii) to improve our services; and (iii) for legal and audit purposes.
- We will give you control over the information we hold about you by enabling you to access, update and delete your information in-line with your legal rights.
- We will take steps to ensure that our suppliers and licensees look after your information as we do, including where they are processing your information in countries that do not provide the same legal protection to your information.
In the course of providing you with our services and through your interactions with us, CarPrices may collect information about you and about your use of our services. We are committed to being transparent in our handling of personal information and we endeavour to comply with applicable privacy and data protection laws in the territories within which we operate. This policy describes the types of information we might collect, how we may use it and the circumstances in which we might disclose or transfer it:
If you have any questions or comments about this policy or our approach to privacy please contact us at firstname.lastname@example.org. We aim to reply to any queries within three working days.
- 1. SCOPE OF THIS POLICY AND YOUR CONSENT
This policy governs our processing of your information in relation to the products and services we supply to you.
Your use of our services constitutes your consent to the processing of your information described herein.
- 2. INFORMATION WE MAY COLLECT
The type of information we collect will depend on the circumstances and the service you are using. For example, to sign up to a newsletter we may only need your name and email address but if you want to attend one of our events we may need to know your contact details, payment information and any access or dietary requirements. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways:
Personal information provided by you:
This is usually information that identifies you as an individual or that enables us to contact you and can include your name, home and/or delivery address, telephone number, e-mail address, data of birth, demographical information, interests, preferences, payment information and photos or video footage. It can also include information that we have not requested but which you have volunteered, such as information provided during interactions with our customer service agents or via comments or other submissions you have made to our online services, such as online forums.
Information collected automatically during your use of our services:
When you use our services we automatically record information about your usage of those services, your interaction with our adverts and our emails as well as information about the device you are using and your internet connection. We do this in two ways:
Log data: When you use our services, certain information gets recorded in our log files such as your device’s Internet Protocol (IP) Address, its unique ID, its operating system and location, and your browser type, the pages you viewed, cookie information and referral links (the link that sent you to a particular page).
Tracking technologies (cookies): In conjunction with our log data we may use tracking technologies such as tags on our web pages and small data files which we store on your device (known as “cookies”). These technologies enable us to recognise your device and to track your interaction with our services, emails and adverts. We do not use these technologies to identify you and we do not intentionally collect or record personally identifiable information through these technologies. See our Cookies Policy for more information's
Information collected via social media and other third parties:
- 3. HOW WE USE YOUR INFORMATION AND LEGAL BASIS FOR PROCESSING
We will use your information: (i) to deliver, improve and personalise our services to you in accordance with your preferences: and (ii) for our own legitimate business purposes and needs. Specifically, we may use your information to:
- fulfil your product orders or to provide the service or information you have requested;
- administer your account(s);
- send you service related communications;
- manage our competitions (including publishing the names of winners where required);
- respond to your requests and feedback;
- contact you about a submission you have made to our online services (refer to our Code of Conduct);
- analyse and/or improve our services;
- personalise the way CarPrices content is presented to you online;
- prevent fraud or other potentially illegal activities (including copyright infringement);
- block disruptive users and protect the safety of users of our services;
- enforce our terms of service;
- send you newsletters, offers and promotions relating to our brands and services and special promotions from our trusted partners in accordance with your email preferences; and
- manage our email suppression list.
Where Car Prices proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.
Purposes for which we will use your personal data
Under the new data protection legislation we are required to advise you the legal basis for processing your personal data.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
||Type of data
||Lawful basis for processing including basis of legitimate interest
|To register you as a new customer
||Performance of a contract with you
|To manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey
(d) Marketing and Communications
||(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
|To enable you to partake in a prize draw, competition or complete a survey
(e) Marketing and Communications
||(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
||(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(e) Marketing and Communications
||Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
|To make suggestions and recommendations to you about goods or services that may be of interest to you
||Necessary for our legitimate interests (to develop our products/services and grow our business)
Information shared with our suppliers
- 4. SHARING & DISCLOSING YOUR INFORMATION
We use a number of third parties to perform business functions on our behalf, such as sending our newsletters, hosting our online services, providing our customer services and fulfilling product orders and processing payments. We only disclose the information necessary to enable these third parties to perform their services. Our suppliers are contracted to comply with our instructions and we require that they do not use your personal information for their own business purposes.
Information shared via third party social buttons, widgets and other embedded content
Information shared with other parties
Generally, we will only disclose your data to other parties with your consent, for example if you choose to share content via social media functionality. We may also disclose your personal information to law enforcement agencies, government/regulatory bodies, internet service providers and content protection organizations as required or allowed by law. For example, if you post inappropriate or objectionable content on our services or where we reasonably believe you may be in breach of the law, we may report your content and behavior to relevant parties.
Sale or transfer of all or part of our business or assets
We reserve the right to transfer your personal information in the event we sell or transfer all or a part of our business or assets so that the buyer can continue to offer you the online services. We will make reasonable efforts to provide you with advance notification of the transfer of your information in such circumstances.
- 5. WHERE WE WILL STORE AND USE YOUR INFORMATION
Processing your data in countries such as the United States involves transferring your data outside the United Arab Emirates (UAE). Many of our external third parties are also based outside the United Arab Emirates (UAE) so their processing of your personal data will involve a transfer of data outside the UAE.
Whenever we transfer your personal data out of the UAE, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the UAE and the US.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UAE.
- 6. HOW LONG WE WILL KEEP YOUR INFORMATION
We will hold your personal information on our systems for as long as is necessary for the relevant service or as long as is set out in any relevant contract you hold with us, in accordance with our retention policy. Where you contribute to one of our online services, we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted. After this time, your personal information will either be securely deleted or anonymized so that it can be used for analytical purposes.
- 7. CHILDREN USING OUR SERVICES
Except where otherwise indicated, we do not knowingly collect or store any personal information from children under the age of 15. If you are aged 14 or under, we request that you do not provide us with information relating to you or to others. Please seek the guidance of your parent or guardian before using our services.
If you are the parent or guardian of a child who is aged under 15 and you become aware that your child has provided us with information without your consent, please contact us at email@example.com
. We will delete such information from our records within a reasonable time.
Depending on the service, we may also seek to obtain the consent of your parent or guardian if you are under the age of 18. Further, we only send commercial marketing communications to individuals aged 18 or over.
If appropriate, we will take steps to determine the age of persons submitting their information to us.
- 8. HOW WE SECURE YOUR INFORMATION
We maintain appropriate organisational and technological safeguards to help protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the information we hold about you. We also seek to ensure our service providers do the same. Unfortunately, no system can be guaranteed as completely secure and there is an inherent risk in transmitting information over the internet. It may be possible for an unrelated party to intercept or access such transmissions unlawfully.
If you believe that your personal information under our control has been compromised, including access to any accounts you hold with our services, please contact us immediately using the details below.
Your Legal Rights
- 9. YOUR RIGHTS & CHOICES
You have the following rights:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. If you would like to know what information we hold about you, you may submit a request to us by using the contact details below.
We will require you to prove your identity before granting access to your personal information. You will not have to pay a fee to access your personal data (or to exercise any of the other rights detailed below). However, we may be entitled to charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We will process your request within the timeframe required.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure (deletion) of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
If you would like us to delete your information from our records then please contact us using the details below and we will respond within a reasonable time but within no more than 3 working days. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw.
Communication Preferences and Opt-outs
If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in the question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us at using the details provided below. Please note that you cannot unsubscribe from some service related messages.
In accordance with industry standards, we reserve the right to retain a minimal amount of data necessary to ensure we do not contact you in the future.
Advertising and Tracking Technologies
If you wish to opt-out of interest-based advertising or other forms of “tracking” please refer to our Cookies Policy Be aware that opting out of interest-based advertising will not prevent adverts from being displayed to you but they will no longer be tailored to your interests.
- 11. CONTACT US
If you have any questions or comments about this policy or our approach to privacy please contact us at: