Cadillac is a world-renowned brand for producing some of the finest, bold and prestigious car models that we've seen. It has already left its footprint in various international markets in the past, and now with it is acquiring the market here in the Middle East as well. Liberty Automobiles is the official Cadillac dealer here and is helping the company to expand its empire.
During a regional dealers meeting in Dubai, Cadillac revealed that Liberty Automobiles has achieved the highest sales volume in the Middle East for the second time in a row. It is a significant milestone for Cadillac in order to make its plans succeed. Liberty Automobiles was established way back in 1976 and had been an integral part of the growth of General Motors in the Middle East. It is known for providing an extraordinary experience to its customers both pre and post sales. It is this quality of Liberty Automobiles that has helped it establish such a strong bond with its customers. And happy customers means large sales figures.
Speaking at the dealers meet, Rimoun Hanouch, Group General Manager of Liberty Automobiles, said, “In line with our long-term growth strategy, we are delighted to have achieved the highest Cadillac sales volume in the Middle East, which reflects our ongoing dedication to expanding the brand's regional presence. Despite challenging conditions in 2017, we managed to increase Cadillac's market share by driving sales through the recent launches of the new generation XT5 and CT6, supporting the strong performance of the iconic Escalade, and being the highest seller for the V-Series in the region. Our excellent customer service has also been a major contributor to our growth and will remain our focus over the coming years.”
Also present at the meeting were Christian Soemmer Managing Director of Cadillac Middle East. He said, “At Cadillac we are about Daring Greatly and being independently minded, with our partners across the region we have been able to bring more people into the brand and our take on sophistication, giving them a memorable experience from the moment they step into any of our showrooms through the complete lifecycle of their vehicle ownership. Liberty is a great example, our partner in the UAE have shown their belief in this vision and the results of this can
be seen in their sales achievements and service quality that improves year on year, putting us in a great position for our product offensive that will begin at the end of this year with the launch of the XT4.”
