Nissan Hyper Urban represents a bold step forward in the world of electric vehicles. It combines style, sustainability, and innovation in a package that caters to the needs and aspirations of urban and suburban professionals.
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In the lead-up to the Japan Mobility Show in Tokyo later this month, Nissan Motors is revealing a series of exciting all-electric concept vehicles, the first of which is the Nissan Hyper Urban, digitally revealed today. The series, to be revealed one by one in digital form leading up to the show’s press day on October 25, features the word "hyper" to express the heightened excitement they aim to bring.
Nissan's Vision for the Future of Mobility
Each concept is represented by a symbolic character and has custom-tailored features that add value to unique lifestyles and diverse aspirations. The concepts help customers make a positive impact on the planet without compromising on style or fun. Nissan’s vision for the Japan Mobility Show embodies the company’s unwavering dedication to enriching people’s lives and revolutionizing the electric vehicle (EV) landscape with transformative products and technologies.
The all-electric Nissan Hyper Urban Concept
The Nissan Hyper Urban Concept premiered digitally today at Nissan’s new design presentation hall within the Nissan Technical Center in Atsugi, Kanagawa. The Nissan Hyper Urban, with its sleek and modern aesthetic, is aimed at urban- and suburban-based professionals who prioritize environmental sustainability.
Characterized by a sleek and modern aesthetic, the vehicle’s design expresses the users’ discerning taste, making a bold statement while also effectively blending in with their environment.
Empowering a Cleaner World
The Nissan Hyper Urban is not just about style; it’s a vehicle designed to empower a cleaner world. It is fully integrated into the EV ecosystem, with an impressive V2H (Vehicle-to-Home) function. This feature allows it to provide power to the home, resulting in significant energy cost savings and reducing strain on the power grid. Moreover, thanks to its V2G (Vehicle-to-Grid) capability, owners can even contribute surplus power to the grid to support their local community and earn money in the process. The Intelligent Charging Management System features AI that can autonomously charge vehicles and power buildings, providing efficient management of power.
Sustainability and Longevity
The Nissan Hyper Urban embodies sustainability not only in terms of energy but also in its vehicle lifespan. This makes it ideal for people who are conscious of the long-term value of everything they own. Hardware updates and regular software updates provide a fresh ownership experience over many years. For example, the interior can be refreshed with a new instrument panel that reflects the latest technologies and trends in graphic user interfaces.
Futuristic Design and Technology
This concept car represents the future design and technological capabilities of Nissan’s electric offerings. The exterior’s lime-yellow body changes chromatic expressions depending on the angle at which light hits it, effectively drawing attention while also blending into the surroundings. The front and rear scissor doors provide a sense of openness and character, while the sporty silhouette produces aerodynamic excellence for increased efficiency. Wide tires complete the sporty look, evoking rugged dynamics with urban aesthetics.
Urban Living Reimagined
The interior is designed to blend in with urban living spaces. Inspired by kaleidoscopic triangles, the instrument panel and display can be customized according to the owner’s mood. In addition, the front seats can collapse and fold into the back seats, creating a sofa-like, private relaxing space. When away from the daily grind, the Nissan Hyper Urban can seamlessly integrate relaxation and utility: Park it inside a loft apartment or bungalow so that it becomes an interior space to unwind.
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Author
Martin V Alva
Martin Victor Alva is a an experienced automotive journalist and a features writer with over 16 years of experience in the industry. He has contributed to well known automotive print and digital publications worldwide, including Overdrive Magazine, Top Gear magazine, DriveArabia, Auto Middle East, Gulf News, Khaleej times, Silodrome, AMENA, and Auto Data Middle East.
Martin’s expertise extends beyond journalism; he has a rich background in marketing and advertising for brands like General Motors and NWTN Inc. As a consultant, he has worked with brands such as Mercedes-Benz, Toyota, Jeep, Honda, Lexus, and Alfa Romeo.
An avid car enthusiast and budding collector, Martin has a particular passion for Porsche 911s, old-school mechanical 4x4s, and off-road campers. His love for automobiles is not just professional but deeply personal.
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