Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, launched the Great X-Trail Expedition on 12th March 2023, with the objective to highlight the impressive capabilities of the all-new Nissan X-Trail amidst the stunning beauty of Dubai.

Arabian Automobiles Great X-Trail Expedition

This event aimed to take influencers and media on a remarkable journey, pushing them beyond their limits with the all-new X-Trail, which offers a perfect combination of practicality, style, and technology.

During The Great X-Trail Expedition, the participants were taken on a thrilling adventure to unexplored areas in the region. The Microsite 'Compass' on the X-Trail enabled them to perform various tasks like tracking their activities, scanning X-Codes, locating X Markers using GPS, and receiving event notifications and updates. The journey was captured using Go-Pros in each car.

The expedition began at the Meydan Hotel in the heart of Dubai and took the participants through the Half Desert, Zabeel Park, and the Dubai Frame, all the way to Nikki Beach, where the expedition concluded. At Nikki Beach, the participants were warmly welcomed by Nissan staff, where the participants had the opportunity to interact with each other and they also shared their experiences by going live on their social media channels. This event provided a perfect platform to showcase the capabilities of the Nissan X-Trail both on and off-road while enjoying the mesmerizing beauty of Dubai.

As the sun began to set, an illuminated X symbol was displayed, and the participants scanned a QR code to indicate their completion of the previous challenge. The influencers also took advantage of the opportunity to capture stunning photos of the X-Trail, which they drove throughout the journey.

The Great X-Trail Expedition provided a one-of-a-kind experience by employing the art of storytelling. Arabian Automobiles elevated the event to an extraordinary level by leveraging various digital channels such as the X-Trail Media App, Instagram, and YouTube, to accomplish their objectives of creating awareness and generating content for the car.