Hyundai's Design Triumph at the 2023 GOOD DESIGN Awards
In a resounding affirmation of Hyundai Motor Company's commitment to innovation and design excellence, the automotive giant clinched an impressive six top honors at the 2023 GOOD DESIGN Awards held in the U.S. These accolades, including four in the Transportation category and two in the Interactive Media category, underscore Hyundai's prowess in the global market.
Recognition of Hyundai's Design Competitiveness
SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design expressed immense pride in the recognition received at the GOOD DESIGN Awards. He emphasized the dedication of Hyundai's visionary designers and collaborative engineers, citing their unwavering passion and commitment to the awarded projects.
GOOD DESIGN Awards: A Seal of Excellence
The GOOD DESIGN Awards, a collaboration between The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture, Art, Design, and Urban Studies, hold significant prestige. Fortune 500 and global leading companies vie for recognition in various categories annually.
Transportation Category Triumphs
Hyundai Motor's triumph in the Transportation category was marked by four outstanding products – N Vision 74, IONIQ 6, Grandeur (Azera), and Kona. Notably, the N Vision 74, a high-performance hydrogen hybrid 'rolling lab,' achieved a grand slam by securing all four major global design awards (iF, IDEA, Red Dot, GOOD DESIGN).
N Vision 74: A Global Design Awards Grand Slam
Part of Hyundai Motor's heritage communication initiatives, the N Vision 74 represents a futuristic vision inspired by the 1974 'Pony Coupe Concept,' the first independently developed Korean sports car prototype. Its global design awards grand slam reaffirms Hyundai's cutting-edge design identity.
IONIQ 6: Sensibility and Efficiency Combined
The Hyundai IONIQ 6 EV captivated attention with its sleek exterior and stylish interior. Its smooth streamlined design not only minimizes wind resistance but also achieves the highest aerodynamic coefficient (Cd) of 0.21 among all Hyundai Motor vehicles. A perfect blend of sensibility and efficiency, the IONIQ 6 stands out in the all-electric vehicle market.
Grandeur (Azera): A Fusion of Heritage and Futurism
Grandeur, with its advanced design reinterpreting the heritage designs of previous models, emerged as a flagship sedan embodying comfort and luxury. The futuristic exterior styling complements an interior designed for maximum comfort, elevating the Grandeur's status in Hyundai Motor's lineup.
Kona: Future-Oriented Electric Elegance
Kona, with its unique design elements, showcases a future-oriented image distinctive to electric vehicles. The seamless horizon lamp, prominent surfaces, and sharp lines harmonize to emphasize elegance while inheriting iconic design elements from its predecessors.
Interactive Media Category Triumphs
Hyundai's success extended to the Interactive Media category with two outstanding designs – the 'Seon' connected car Navigation Cockpit (ccNC) infotainment system and the 'Hyundai Sans UI' mobility-exclusive font.
Seon: Next-Gen Infotainment System
Seon, a new design theme integrated into the next-generation ccNC infotainment system, delivers a differentiated graphic design. Linear elements such as straight lines and ovals convey familiarity and comfort, enhancing the overall user experience.
Hyundai Sans UI: Mobility-Exclusive Font
Hyundai Sans UI, the mobility-exclusive font applied to ccNC-infotainment systems, contributes to improved legibility in any external environment. Its smooth curves and refined straight lines ensure consistent visibility, enhancing the completeness of Hyundai's infotainment system.
A Legacy of Excellence
As Hyundai Motor basks in the glow of its success at the 2023 GOOD DESIGN Awards, it reinforces the brand's commitment to pushing design boundaries in 2024 as well. The awards, in their 73rd year, remain a beacon for innovative design, recognizing excellence in form, materials, concept, function, utility, and energy efficiency.
