Al-Futtaim’s Trading Enterprises Honda announced its Advanced and Sporty 2023-24 line-up for the United Arab Emirates. The line-up includes the most powerful version of Civic Type R and the all-new Honda Accord e: HEV which is the Japanese carmaker’s first hybrid in the region. The brand also announced 2025 sustainability and safety aims.
Honda's "Advanced and Sporty" strategy focuses on introducing ground-breaking concepts and utilising emerging technology to transform these concepts into a reality. It is centred on three key components: brand, safety, and environment. The ultimate objective is to provide customers with a sense of delight through human-centric engineering.
Honda's 2023-24 lineup features:
2) The Honda ZR-V SUV
3) New CR-V 7-Seater
4) Honda Accord 1.5L Turbo
5) All-New Honda Accord e: HEV, the first hybrid in the region
Along with revealing its 2023-24 product range, Honda also highlighted its core sustainability and safety goals for 2050. These include a target to attain carbon neutrality across all product categories, increasing the production of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs), and striving for zero fatalities caused by traffic collisions involving Honda's automobiles and motorcycles worldwide, in support of a collision-free society.
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Martin V Alva
Martin Victor Alva is a an experienced automotive journalist and a features writer with over 16 years of experience in the industry. He has contributed to well known automotive print and digital publications worldwide, including Overdrive Magazine, Top Gear magazine, DriveArabia, Auto Middle East, Gulf News, Khaleej times, Silodrome, AMENA, and Auto Data Middle East.
Martin’s expertise extends beyond journalism; he has a rich background in marketing and advertising for brands like General Motors and NWTN Inc. As a consultant, he has worked with brands such as Mercedes-Benz, Toyota, Jeep, Honda, Lexus, and Alfa Romeo.
An avid car enthusiast and budding collector, Martin has a particular passion for Porsche 911s, old-school mechanical 4x4s, and off-road campers. His love for automobiles is not just professional but deeply personal.
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