Honda Announces 2023 UAE Line-Up

Al-Futtaim’s Trading Enterprises Honda announced its Advanced and Sporty 2023-24 line-up for the United Arab Emirates. The line-up includes the most powerful version of Civic Type R and the all-new Honda Accord e: HEV which is the Japanese carmaker’s first hybrid in the region. The brand also announced 2025 sustainability and safety aims.
Honda's "Advanced and Sporty" strategy focuses on introducing ground-breaking concepts and utilising emerging technology to transform these concepts into a reality. It is centred on three key components: brand, safety, and environment. The ultimate objective is to provide customers with a sense of delight through human-centric engineering.

Honda's 2023-24 lineup features:

1) All-New fastest-ever Civic Type R
2) The Honda ZR-V SUV
3) New CR-V 7-Seater
4) Honda Accord 1.5L Turbo
5) All-New Honda Accord e: HEV, the first hybrid in the region
Along with revealing its 2023-24 product range, Honda also highlighted its core sustainability and safety goals for 2050. These include a target to attain carbon neutrality across all product categories, increasing the production of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs), and striving for zero fatalities caused by traffic collisions involving Honda's automobiles and motorcycles worldwide, in support of a collision-free society.

A word from the Officials

Oscar Rivoli, Managing Director at Al-Futtaim Trading Enterprises said, “We are proud to be custodians of the Honda brand in the region, especially during such a vital time of growth and innovation. At Al-Futtaim Trading Enterprises we strive to adapt to the changing needs of our customers whilst being committed to continue diversifying our offering and the ‘Advanced and Sporty’ line up allows us to do exactly that. As we roll out the new fleet in 2023 and 2024, we look forward to bringing each and every one of our customers the joy Honda founder, Soichiro Honda, intended them to experience”.