Gargash Enterprises Lays Foundation For New Mercedes-Benz Flagship Store
Gargash Enterprises recently laid the foundation for a world premier flagship store for Mercedes-Benz in Dubai, located in the centre of the city in Dubai Design District. d3 is a commercial and lifestyle community centred around the aesthetics of design and is owned by TECOM Group, a member of Dubai Holding. Gargash Enterprises promises to provide customers with an enhanced car retail experience.
Gargash Enterprises has been the authorized General Distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates since 1958. Gargash Enterprises provides customer focused operations representing the Mercedes-Benz brand in the best possible way. The ceremony of laying the foundation was attended by Britta Seeger, Member of the Board of Management of Daimler AG, Passenger Cars Sales & Marketing, Matthias Lührs, Head of Region Overseas, Mercedes-Benz Cars, Samir Gargash, Chairman of Gargash Group, Shehab Gargash, Managing Director & CEO of Gargash Group, Dr. Amina Al Rustamani, Group Chief Executive Officer of TECOM Group and d3’s CEO, Mohammad Saeed Al Shehhi.
Speaking on the occasion, Samir Gargash, Chairman of Gargash Group, said “The Gargash group of companies has been recognized in the Middle East for over 100 years and continues to set new standards of excellence. Thanks to strong relationships with names like Mercedes-Benz, which we have shared a business with since 1958, we have the confidence to invest in a project of this magnitude. Basing our new flagship showroom in a bespoke address such as Dubai Design District is part of our forward vision.”
Dr Amina Al Rustamani said, “Dubai Design District was built as part of the Dubai 2021 plan using the Smart City principles which offer digital connectivity to create an innovation led economy. We are excited to welcome Mercedes-Benz to our community as fits in perfectly with its timeless, modern designs creating a perfect balance between intelligence and emotion.”
“This project defines a new stage in our pursuit to provide the best customer experience for existing and potential customers. New retail concepts of this scale will create an approachable and unique brand experience – and being part of the energetic d3 community will only bring the fascination of the brand closer to people’s daily life,” says Mark De Haes, President & CEO, Mercedes-Benz Cars Middle East.
d3’s CEO, Mohammad Saeed Al Shehhi, said: “We’re excited to announce the launch of a state-of- the-art Mercedes-Benz retail facility in d3 by Gargash Enterprises, which will exemplify innovation and excellence in the form of not just its product offering, but also its exceptional service standards. It’s a proud moment for us to welcome such globally well-known brands to d3, where design is not just about the physical manifestation of a space or an object, but a multi-
layered approach towards creativity, which enhances the overall experience. It’s evident through this groundbreaking ceremony that d3 is the most preferred destination for progressive brands, who want to be a part of our vibrant community which keeps growing exponentially.”
The new flagship store is expected to be built and ready in four years. When completed, it will provide a unique experience to the customers. Apart from retailing, it will also offer a host of other services as well.