Controlled via a PS5 Controller, The Updated Afeela Prototype, a Collaboration of Sony and Honda Revealed At CES 2024 Team / Posted On - January 10th 2024

Sony Honda Mobility Inc. (SHM) unveiled the AFEELA EV Prototype at CES 2024, transforming mobility through "AI for ADAS" and "Mobility as a Creative Entertainment Space." SHM envisions mobility as more than a vehicle, fostering open development and a creative community.

Revolutionizing Mobility through Innovation

In the fast-evolving landscape of mobility, Sony Honda Mobility Inc. (SHM) stands at the forefront, ready to redefine the relationship between people and mobility. At CES 2024 in Las Vegas, Nevada, SHM took a giant leap forward by showcasing the AFEELA EV Prototype. The Representative Director, President, and COO, Izumi Kawanishi, presented the evolved prototype, focusing on two key aspects – "AI for ADAS" and "Mobility as a Creative Entertainment Space."

AI for ADAS: Pioneering Safety and Innovation

Vision Transformer and Machine Learning

In its pursuit of realizing Advanced Driver Assistance Systems (ADAS), SHM leverages a multitude of sensing devices and artificial intelligence in mobility. The company adopts Vision Transformer for perception and utilizes machine learning for path planning. To ensure safety, a redundant system is developed, incorporating Qualcomm Technologies' high-performance System-on-Chips (SoCs) for automotive applications.


AR Navigation and External Environmental Simulation

At CES 2023, SHM announced a groundbreaking collaboration with Epic Games, aiming to create new value in mobility services and entertainment. The recent progress revealed a simulator utilizing virtual spaces to enhance user experiences in mobility. This tool simulates external environmental conditions, providing users with an immersive and safe experience. By incorporating Augmented Reality (AR) and Unreal Engine 5, SHM presents a visually stunning 3D map, creating endless possibilities for gaming and entertainment features.

Partnership with Microsoft and Polyphony Digital

SHM is not just pushing the boundaries of technology; it's also forming strategic partnerships. The collaboration with Microsoft involves the development of a conversational personal agent, utilizing Microsoft Azure OpenAI Service. Additionally, SHM is teaming up with Polyphony Digital in vehicle development, aiming to fuse the virtual and real worlds, particularly in the realm of human senses and emotions.


Mobility as a Creative Entertainment Space: AFEELA Co-Creation Program

Nurturing Intelligence in Mobility

SHM envisions AFEELA as more than just a vehicle; it's a mobility platform with intelligence. Going beyond conventional car values, SHM seeks to make mobility a unique and endearing presence for users. The AFEELA Co-Creation Program is introduced, providing a platform for creators and developers to freely develop applications and services. This open environment fosters a digital platform for co-creation and the expression of creativity. The electric car is capable of being operated using a PlayStation 5 DualSense controller as well.

Open Development Environment for Digital Gadgets

In its pursuit of exploring the deep and broad relationship between people and mobility, SHM promotes an open development environment. This initiative aims to bring about changes in mobility, evolving into a service that connects mobility and society. By involving not only users but also creators and developers, SHM is building a creative community that transcends traditional boundaries.


Shaping the Future of Mobility: AFEELA's Impact

SHM's commitment to revolutionizing mobility is evident in its comprehensive approach. By combining cutting-edge technologies, strategic partnerships, and an open development ethos, SHM is positioning AFEELA as a pioneer in the future of mobility. The company's focus on AI for ADAS and the creation of a creative entertainment space through the AFEELA Co-Creation Program sets a new standard in the industry.

Conclusion: AFEELA – Redefining the Future of Mobility

In conclusion, Sony Honda Mobility Inc.'s AFEELA Prototype, unveiled at CES® 2024, marks a significant milestone in the evolution of mobility. The innovative approach towards AI for ADAS, partnerships with industry leaders, and the AFEELA Co-Creation Program showcase SHM's dedication to shaping a future where mobility is not just a mode of transportation but a holistic experience. As we witness the convergence of technology and creativity, AFEELA emerges as a trailblazer, ready to leave an indelible mark on the landscape of mobility.



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