Chevrolet Opens Its First Experiential Showroom at City Centre Mirdif

Al Ghandi Auto says its Chevrolet Customer Experiential Showroom at City Centre Mirdif is now open. The company describes it as a global first for the brand, spanning more than 630 square metres across four zones, with test drives and purchases completed in one location.

Quick Answer

The interesting part of this is where it is. A car showroom inside City Centre Mirdif is not a car showroom on Sheikh Zayed Road with a service bay behind it. It is a retail unit in a shopping mall, which means the people walking past it are not there to buy a car, and the format has to work for someone who wandered over from the food court as well as for someone who came deliberately.

Al Ghandi Auto, Chevrolet's dealer in Dubai, says the space runs to more than 630 square metres and is organised around four experiences: Lifestyle, Off-road, New Energy Vehicles and Performance. It says a customer can go from browsing the range to arranging a test drive to configuring and completing a purchase without leaving the building.

This has been coming since July. When the project was announced, Al Ghandi Auto and General Motors described Dubai as the first market globally to build the concept for GM, and at that point no floor area, no zones and no opening date had been published. Those details have arrived with the opening rather than before it.

What Is Confirmed, and by Whom

Every figure above is Al Ghandi Auto's own description of its own showroom, taken from the company's announcement on its LinkedIn account. At the time of writing the company had issued no press release covering the opening, and its own newsroom still carried only the July announcement, so none of these figures has been repeated elsewhere yet. We have not visited it. The detail we could not find anywhere is the practical part: whether the unit handles servicing or only sales, what its hours are, and whether it replaces or supplements the group's existing Chevrolet locations.

At the July announcement, Al Ghandi Auto's CEO Mark Jenkins said the UAE was "a natural launchpad for this concept because customer expectations here are helping shape the future of retail". Furrukh Jawaid, Chief Marketing Officer for General Motors Africa and Middle East, framed the aim as challenging "expectations of what an automotive destination can be".

What This Means for UAE Drivers

A mall showroom is a browsing venue, and that changes what to bring. If you can configure and buy in the unit, you can also walk in on a Saturday with your family and no appointment, which is the point of putting it in Mirdif. What a mall unit rarely has is workshop space, so if servicing matters to you, ask which location will actually hold your car before you sign anything there.

Ask the same questions you would ask in any showroom. What the GCC warranty covers in writing and for how long, what the first three scheduled services cost, and which service centre your vehicle would go to. A configurator screen and a test drive booked in a shopping centre change the buying experience; they do not change the questions worth asking.

The four zones tell you what is being pushed. Lifestyle, Off-road, New Energy Vehicles and Performance is a deliberate split, and the New Energy zone is the one to notice: it signals electrified models getting dedicated floor space in a market where most Chevrolet volume has been petrol. If you are cross-shopping an EV, that is a place to see one without booking anything.

Test drives from a mall need planning. A test drive that starts in a City Centre Mirdif car park is not the same as one that starts on an arterial road. If you want to know how a car behaves at 120 km/h on the E311, or how quickly the air conditioning copes after an afternoon parked outside in August, say so when you book rather than accepting a loop around Mirdif.

Nothing here changes your obligations. Buying at a mall unit or a highway showroom, the annual vehicle test still applies from year three at AED 170 including fees, registration renewal for a light private vehicle is AED 350, and lenders still require a minimum 20 per cent down payment with a maximum 60-month tenure.

Frequently Asked Questions

Where is the new Chevrolet showroom in Dubai?

Al Ghandi Auto says the Chevrolet Customer Experiential Showroom is at City Centre Mirdif in Dubai. Al Ghandi Auto is Chevrolet's dealer in Dubai and announced the project in July 2026 before confirming the opening.

How big is the Chevrolet Experiential Showroom and what is in it?

Al Ghandi Auto states the space runs to more than 630 square metres and is organised around four zones: Lifestyle, Off-road, New Energy Vehicles and Performance. The company says customers can browse the range, arrange a test drive, and configure and complete a purchase in the one location.

Is this really a world first?

Al Ghandi Auto and General Motors describe Dubai as the first market globally to build this concept for GM. That is the companies' own characterisation of their project rather than an independently verified claim, and it refers to the retail format rather than to any vehicle.

Can I have my Chevrolet serviced at City Centre Mirdif?

That has not been published. The announcement covers sales, test drives and configuration, and says nothing about servicing. Mall units frequently have no workshop space, so confirm with Al Ghandi Auto which location would handle your servicing before buying there.

When did it open and what are the opening hours?

Al Ghandi Auto announced the showroom as open in a post on its LinkedIn account on 8 September 2026. Trading hours have not been published; City Centre Mirdif's own mall hours would ordinarily apply, but confirm directly before travelling.