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Al Habtoor Motors Celebrates 40 Years Of Bentley In The UAE
Martin V Alva|December 19th 2023|5 minute(s) read
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Celebrating 40 years, Bentley Emirates at Manarat Al Saadiyat signifies a journey from humble origins to global luxury leadership. With dedication and innovation, Bentley Emirates shapes the market. Cheers to 40 years and more milestones ahead!

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Unveiling the Legacy of Bentley Emirates in the United Arab Emirates

In the heart of the United Arab Emirates, Al Habtoor Motors proudly commemorates an astonishing four decades of excellence with Bentley Emirates. This celebration not only signifies a remarkable journey but also underscores the profound appreciation for Bentley's unrivaled luxury and masterful craftsmanship in the UAE.

A Grand Commemoration at Manarat Al Saadiyat

The festivities marking the 40-year milestone unfolded at the prestigious Manarat Al Saadiyat in Abu Dhabi. A grand anniversary event, attended by more than 150 enthusiasts, highlighted the automotive excellence that Bentley Emirates has consistently delivered. The evening reached its crescendo with an extraordinary performance by the renowned music sensation, Guy Manoukian.


Bentley Emirates: From Humble Beginnings to Global Prominence

Bentley Emirates embarked on its journey as a modest operation and has evolved into one of the world's exclusive distributors of Bentley vehicles. The company's ascent to global prominence is attributed to its unwavering commitment to excellence and innovation.

Milestones of Distinction

Throughout its remarkable journey, Bentley Emirates has achieved numerous milestones, including:

1983: Inauguration of the First Dubai Showroom

In 1983, Bentley Emirates took a significant step by opening its first showroom in Dubai, laying the foundation for its future success.


2011-2017: Seven Consecutive 'Number 1 Dealer in the World' Titles

The years 2011 to 2017 witnessed Bentley Emirates clinching the prestigious 'Number 1 Dealer in the World' title for an unprecedented seven consecutive years.

2016: Opening the World's Largest Bentley Showroom and Workshop

In 2016, Bentley Emirates set another benchmark by inaugurating the world's largest Bentley showroom and workshop, showcasing its commitment to providing an unmatched customer experience.


Sultan Al Habtoor's Perspective: Bentley Emirates as an Intrinsic Part of Al Habtoor's Story

Sultan Al Habtoor, Vice-President of the Al Habtoor group, expressed the significance of Bentley Emirates in the Al Habtoor narrative. He emphasized that Bentley Emirates has been an integral part of the conglomerate since 1983, embodying core values of ambition and progress.

"Bentley Emirates symbolizes our unwavering commitment to offering the utmost in luxury, craftsmanship, and innovation to our discerning clientele. As an integral arm of our esteemed conglomerate, Bentley Emirates has played a pivotal role in defining our identity and contributing to our enduring success."

Parallel Journeys: Bentley and the UAE's Spirit of Innovation

As the UAE rapidly transformed into a global hub of innovation, Bentley Emirates paralleled this journey by adapting and evolving its luxury vehicles to meet the dynamic market demands. This synchronicity underscores Bentley's commitment to staying at the forefront of automotive technology, design, and sustainability.


Richard Leopold, Regional Director of Bentley for the UK, Middle East, Africa, and India, remarked:

"The UAE has always been a symbol of ambition and progress. Its values of diversity, innovation, and prosperity align seamlessly with Bentley's own ethos. We are honored to have been a part of this journey for four decades, and we remain committed to delivering the utmost in luxury and service to our loyal customers in the UAE."

Looking Ahead: Bentley Emirates' Commitment to Excellence

In celebrating 40 years of automotive excellence, Bentley Emirates reiterates its unwavering commitment to delivering an extraordinary experience in the UAE. This milestone serves as a testament to the enduring partnership between Bentley Emirates and its valued clientele, partners, and enthusiasts. The journey doesn't end here; Bentley Emirates is poised to set new benchmarks for many more years to come.

Joseph Tayar, General Manager of Al Habtoor Motors, Prestige Division, expressed pride in Bentley Emirates' journey:


"The 40th anniversary of Bentley Emirates is a significant milestone that underscores the unwavering dedication and commitment of our team. Over the years, Bentley Emirates has played an integral role in establishing Bentley's presence in the UAE and the broader Middle East region. We are exceptionally proud of the milestones we have achieved together, and we look forward to continuing our journey."

Iconic Models Shaping the UAE Luxury Car Market

Bentley Emirates has introduced some of the best-selling and most iconic Bentley models to the UAE market, solidifying its position as one of the leading luxury car dealerships in the region.

The Continental GT: A Sleek Grand Tourer

The Continental GT, known for its sleek design, powerful engine, and luxurious interior, has been a flagship model that resonates with the discerning tastes of UAE enthusiasts.


Bentayga: Luxury Redefined

Bentley's latest masterpiece, the Bentayga EWB Mulliner, offers impressive specifications and intricate details that define its class and luxury. This model represents a pinnacle in Bentley's commitment to providing unrivaled automotive experiences.

The Flying Spur: A Luxurious Sedan

The Flying Spur, a luxurious sedan offering a smooth and comfortable ride, has garnered immense popularity in the UAE, contributing to Bentley Emirates' status as a leading luxury car dealership.


Bentley Emirates' Enduring Dedication

Bentley Emirates' 40th anniversary serves as a poignant reminder of the British car brand's enduring dedication to providing an extraordinary automobile experience in the UAE and across the Middle East. With a continued focus on innovation and craftsmanship, Bentley Emirates remains at the forefront of delivering luxury on wheels.

In conclusion, Bentley Emirates' remarkable 40-year journey is not just a celebration of the past; it's a promise for an even more exciting future. As the UAE continues to thrive and innovate, Bentley Emirates stands ready to evolve, adapt, and lead the way in luxury automotive experiences. Here's to 40 years of excellence and the anticipation of many more milestones to come.

 


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Author

Martin V Alva

I began my writing career in 2007 with Overdrive, India’s largest automotive magazine, where I worked as a photojournalist covering motorsports events and conducting car and motorcycle reviews. My expertise in content creation later led me to corporate roles as a marketing specialist for renowned brands such as Royal Enfield, General Motors, Toyota, Mercedes-Benz, Lexus, and Jeep. Driven by my passion for both writing and the automotive industry, I have also contributed to prominent local and regional publications, including Silodrome, Top Gear, Drive Arabia, Auto Middle East, Motorcycle UAE, Bike Nation, Gulf News, and more.

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