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A survey conducted by Audi Abu Dhabi reveals that 6 out of 10 people (60 per cent) are considering buying a new car in the UAE in the holy month of Ramadan. The survey explored consumer sentiment towards new car purchases and electric vehicle (EV) adoption ahead of what is considered a peak season for car purchases in the middle east region.
As of now, out of the 60 per cent of people who are looking to purchase a vehicle, a solid 33 per cent wants to buy petrol cars while 13 per cent are considering an EV and 14 per cent are still undecided on what kind of car to buy.
Even though buying EVs now is still a niche, the survey revealed a growing number of consumers (52 per cent) in the UAE are eager to buy an EV as their next car or in the coming three years. Almost half of the respondents expressed that they may purchase an EV if certain concerns related to EV ownership are addressed, such as improved charging infrastructure (28 per cent) and understanding how much the total cost of ownership of EVs actually is (24 per cent).
The Audi Abu Dhabi dealership offers a range of electric models under the Audi e-Tron umbrella, The latest to join the line-up in 2023 will be the new Audi Q8 e-Tron, which is the brand's flagship electric SUV model. The new e-Tron will offer the best in luxury comfort, an optimised drive concept, improved aerodynamics as well as better charging performance and battery capacity.
A word from Audi Abu Dhabi officials
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Author
Martin V Alva
Martin Victor Alva is a an experienced automotive journalist and a features writer with over 16 years of experience in the industry. He has contributed to well known automotive print and digital publications worldwide, including Overdrive Magazine, Top Gear magazine, DriveArabia, Auto Middle East, Gulf News, Khaleej times, Silodrome, AMENA, and Auto Data Middle East.
Martin’s expertise extends beyond journalism; he has a rich background in marketing and advertising for brands like General Motors and NWTN Inc. As a consultant, he has worked with brands such as Mercedes-Benz, Toyota, Jeep, Honda, Lexus, and Alfa Romeo.
An avid car enthusiast and budding collector, Martin has a particular passion for Porsche 911s, old-school mechanical 4x4s, and off-road campers. His love for automobiles is not just professional but deeply personal.
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