A survey conducted by Audi Abu Dhabi reveals that 6 out of 10 people (60 per cent) are considering buying a new car in the UAE in the holy month of Ramadan. The survey explored consumer sentiment towards new car purchases and electric vehicle (EV) adoption ahead of what is considered a peak season for car purchases in the middle east region.
As of now, out of the 60 per cent of people who are looking to purchase a vehicle, a solid 33 per cent wants to buy petrol cars while 13 per cent are considering an EV and 14 per cent are still undecided on what kind of car to buy.
Even though buying EVs now is still a niche, the survey revealed a growing number of consumers (52 per cent) in the UAE are eager to buy an EV as their next car or in the coming three years. Almost half of the respondents expressed that they may purchase an EV if certain concerns related to EV ownership are addressed, such as improved charging infrastructure (28 per cent) and understanding how much the total cost of ownership of EVs actually is (24 per cent).
The Audi Abu Dhabi dealership offers a range of electric models under the Audi e-Tron umbrella, The latest to join the line-up in 2023 will be the new Audi Q8 e-Tron, which is the brand's flagship electric SUV model. The new e-Tron will offer the best in luxury comfort, an optimised drive concept, improved aerodynamics as well as better charging performance and battery capacity.

Mark Austin, General Manager of Audi Abu Dhabi said, "The rapid increase in the adoption of EVs in the region aligns with the country’s plans for sustainability. Audi is proud to play its part in the UAE government’s vision by having an ever-expanding range of e-Trons. The potential customers looking to buy EVs in the near future is significant, with their adoption helping to fast-track and contribute to the UAE’s Net Zero 2050 initiative.”