Soueast Articles

Soueast Motor, also known as Fujian Motor Industry Group, is a Chinese automaker with a history that dates back to 1995. The company was established as a joint venture between Fujian Motor Industry Group, China Motor Corporation (CMC), and Mitsubishi Motors Corporation.

Soueast initially focused on producing vehicles under license from Mitsubishi, leveraging the Japanese automaker's technology and expertise. They introduced their first model, the Soueast Lioncel (based on the Mitsubishi Lancer), in 1996, and it quickly gained popularity in the Chinese market.

Over the years, Soueast expanded its product lineup to include a range of cars, SUVs, and commercial vehicles tailored to meet the diverse needs of Chinese consumers. The brand has placed a stronger emphasis on electric vehicles (EVs) and new energy technologies, aligning with China's push towards electric mobility and environmental sustainability.

Soueast Motor remains a significant player in the Chinese automotive market, with a growing focus on innovative technologies and green mobility solutions. The company continues to contribute to the development and advancement of the automotive industry in China and beyond.