Suzuki To Bolster Growing UAE Popularity With Major Investments And New Models In 2023

Japanese Automotive Brand Suzuki experienced sales growth in 2022 boosted by the popularity of key models in the UAE.

Image 1 - Suzuki Jimny
Image 2 - Mr. Kamal Shakhshir, National Sales and Marketing Manager at Al Rostamani Trading Company
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Image 1 - Suzuki Jimny
Image 2 - Mr. Kamal Shakhshir, National Sales and Marketing Manager at Al Rostamani Trading Company
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Japanese automotive brand Suzuki experienced another successful year in the UAE, Suzuki noticed significant sales growth of approximately 15% in the 2022 financial year compared to the previous year, because of the popularity of key models such as the compact 4WD Jimny and the Swift. With a number of new models and a new facility in the country. The brand is getting ready for even more exciting times in 2023.

Along with the Jimny and Swift, the seven-seat Ertiga people carrier and the new Ciaz sedan also performed well in the market and contributed to the brand’s success. Distributed by Al Rostamani Trading Company, Suzuki offers a wide range of vehicles to satisfy customer demands, including the all-new Baleno, the Dzire small sedan, and the Vitara SUV.

The brand’s success involves multiple factors, highly efficient and economical cars combined with good quality customer service that keeps running costs low and has a minimal environmental impact. The Swift and Dzire models, for example, deliver fuel economy of 22 km/litre, are stylish, equipped with the latest technology and are priced competitively, making them an affordable option for new car buyers.

Future plans for UAE: Major Investments, New Facility and New Model Launches in 2023

Now, It’s time for Suzuki to bolster its growing UAE popularity with major investment in a new manufacturing plant and model launches in 2023. Three new models including – a mid-size SUV, a smaller SUV, and a commercial vehicle are in the pipeline and will be added to the brand’s product portfolio. In order to boost its market share and to target a position among the top five manufacturers in the UAE, the brand will also introduce a smart-hybrid alternative.

As a commitment to enhancing the customer experience throughout the Emirates and to make its services and products more accessible, Suzuki will also open new fully functional facilities in Fujairah. and increase the accessibility of its services and goods. These facilities, combined with customizable service agreements and a first-of-its-kind seven-year unlimited mileage warranty, will boost customers’ confidence in the brand.

Suzuki’s 2022 success in the UAE was recognized by its global headquarters in Japan, receiving awards for “Best Sales Growth in the Region”, “Highest Sales in the Region” and “Best in Service Quality Standards and Parts Operation Standards Implementation”

A word from Suzuki Officials

On the brand’s continued success, the National Sales and Marketing Manager at Al Rostamani Trading Company, Mr Kamal Shakshir commented, “Despite the challenges of 2022, from the semi-conductor shortage to difficulties in the global shipping supply chains, we were able to meet the growing demand for Suzuki’s products in the UAE. In FY23, we are confident sales will increase further while maintaining our focus on high-quality customer service”.

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