Lotus Previews All-New Sports Car Emira

||||
lotus_131_front_04|lotus_131_rear_02_flat|lotus_131_badge_02_flat|XGjtfQ_WTRyGS_zlKVsXKQ|LGfsEzjcRWipsq6qOXqCZQ
lotus_131_rear_02_flat
lotus_131_badge_02_flat
XGjtfQ_WTRyGS_zlKVsXKQ
LGfsEzjcRWipsq6qOXqCZQ
previous arrow
next arrow
lotus_131_front_04|lotus_131_rear_02_flat|lotus_131_badge_02_flat|XGjtfQ_WTRyGS_zlKVsXKQ|LGfsEzjcRWipsq6qOXqCZQ
lotus_131_rear_02_flat
lotus_131_badge_02_flat
XGjtfQ_WTRyGS_zlKVsXKQ
LGfsEzjcRWipsq6qOXqCZQ
previous arrow
next arrow

Lotus has revealed that its all new sports car will be called the Emira. That’s not all as the British carmaker has also given us information about four new vehicle architectures and a technology roadmap.

Let’s start with the big news then – the Emira (pronounced ‘E-meer-a’). Lotus claims that the sports will be the successor to the Exige and will have a design inspired from the 2,000hp Evija. Also, future Lotus cars will follow similar design language.

The good news is that the Emira will not be electric or even a hybrid. Instead, the sports car will mark the end of the ICE for Lotus and be the firm’s last petrol-powered car. For those of you who are wondering, the word ‘Emira’ means ‘commander’ or ‘leader’.

Built on a new flexible lightweight aluminium platform known as ‘Elemental’, the Emira will have an engine “tuned to help deliver that distinctive Lotus experience”. The sports car is set to be unveiled on 6 July at Hethel, Norfolk.

Apart from the sports car platform on which the Emira will sit, Lotus has also made a hypercar or Extreme platform which underpins the all-electric Evija, a Premium or Evolution architecture which will be the base for the carmaker’s first electric SUV and lastly an electric sports car architecture developed in partnership with Renault’s Alpine brand. The platform is known as E-Sports and will underpin the all-electric sports car which Lotus will make in collaboration with Alpine.

The Emira, Evija and new platforms will lead Lotus into a new era and multi-channel retail strategy.

“Launching an all-new visual identity for our retail partners is another hugely exciting step in our transformation of the Lotus brand,” Lotus executive director of sales and aftersales, Geoff Dowding said. “Evija goes into production, Emira is launched, and a new suite of dedicated vehicle architectures is confirmed to further catapult Lotus into new markets, new segments and new volume territory,” he added.

 

Customer Service Excellency And Innovation At The Heart Of New Nissan Arabian Automobiles Service Center In Deira
Al-Futtaim Trading Enterprises Honda Unveils The Advanced And Stylish All-New 2022 Honda HR-V
Automobili Lamborghini’s Growth Continues, Turnover And Operating Profit Up In Q1 2022
Cadillac Is Revving Up Its V-Series Lineup With The Addition Of The Escalade-V, The Industry’s Most Powerful Full-Size SUV
MG’s Striking Middle East Car Range Enhanced By London-Based Design Team
Long-Awaited: The Bentayga Extended Wheelbase
Al Ghandi Auto And Galadari Motor Driving Centre Offer Premium Off-Road Learning Experience With The Gmc Yukon At4
Saudi World Rally Championship Star Rakan Al Rashed Says Local Experience Will Prove Crucial Going Into WRC 2 Rally De Portugal Weekend
Saudi Racer Reema Juffali Excited To Participate In First Full GT3 Series Season
The New Porsche 911 Sport Classic: Back To The Future
Top