Land Rover Plans Ultra Luxurious SUV To Rival The Bentley Bentayga
Bentley has their Bentayga while Rolls-Royce is busy preparing the Cullinan. The Tata Motors-owned company does not have for the moment a vehicle to fully rival the opulent Bentley Bentagya, but that could change in the years to come as an ultra-luxurious range topper is being considered.
When Automotive News asked if the brand could introduce a new, more expensive flagship model. Such a vehicle wouldnâ€™t necessarily be larger than the Range Rover Long Wheelbase, but simply more well-appointed, Land Rover design boss Gerry McGovern responded â€œwhy not?â€
â€œI would argue you could have two Range Rovers exactly the same size but if they had two personalities then they would both have equal appeal but to different customers,â€ McGovern said.
The British designer also noted the Range Rover currently covers a wide pricing range, starting at $85,000 (AED 312,205) and goes to $199,000 (AED 730,927) for the extended wheelbase version of the SV Autobiography. Because of this, pushing the price up a bit more to offer the kind of luxury that rivals the $231,000 (AED 848,463) Bentley Bentayga wouldnâ€™t be a big challenge.
Land Rover also believes its brand image is much stronger than Bentleyâ€™s in regards to SUVs, which will give it the edge should it come out with an ultra-luxurious offering.
â€œBentley doesnâ€™t have the pedigree and authenticity in that particular sector,â€ McGovern said. â€œWeâ€™ve got unquestionable pedigree.â€