Image 1-Fady Jameel, Deputy President and Vice Chairman of Abdul Latif Jameel to the left and Tom Lee, Managing Director of MG Motor in the Middle East to the right.

After performing extremely well and breaking records across the MENA (Middle East and North Africa) Region, MG motor is all set to enter the new market of Morocco in March 2023. MG Motor recently announced a partnership with Abdul Latif Jameel, a highly respected, privately owned, and globally diversified business. Tom Lee, Managing Director of MG Motor in the Middle East, has signed a distribution agreement with Fady Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel, under the new brand ‘Jameel Motors’ to enhance its operations in Morocco.

Following this announcement, Morocco becomes the brand’s 10th regional market for the manufacturer. The new MG Motor will work towards building the brand reputation, customer perception and gain customer’s trust by providing the high-quality products and services to the Moroccan buyers.

Abdul Latif Jameel posses nearly 70 years of international and award-winning automotive operations experience in the Middle East, Europe, Asia, and Africa, and that’s why the company is the perfect business partner to manage the distribution business for the british-born automotive brand.

Jameel Motors aims to offer a range of comprehensive benefits for customers of the revitalized MG brand as a part of its all-inclusive, customer-centric business model, Jameel Motors will be the official distributor of MG and will manage the new car sales, aftersales servicing and certified pre-owned sales.

The new agreement now enables Moroccan car buyers to access top of the line products and services from MG’s portfolio including a dedicated team of MG sales and aftersales specialists. MG will offer one of the best-in-region manufacturer warranties of six years or 200,000 Km for their cars.

MGs Line-up in Morocco

Considering Morocco’s transition towards environment friendly vehicles, MG’s future product strategy is to start with a line-up of electric and plug-in hybrid electric vehicles, giving customers the option to choose from models such as the MG ZS EV, the MG 4 Full Electric and the MG HS PHEV.

Internal combustion engine (ICE) models such as the MG ZS and MG HS SUVs, as well as the MG 5 and MG 3 sedans, will also be available for customers from March 2023, in the first showroom in Casablanca.

From the Officials of MG Motors

Tom Lee, Managing Director at MG Motor Middle East, said, “It brings me great pride and confidence to work with such a successful and established business partner as Abdul Latif Jameel.  Morocco holds so much potential for MG Motor and expanding further into the North African market will help us build on the extraordinary growth we have enjoyed across the region over recent years. Having a reputable distributor such as Abdul Latif Jameel, with their calibre of expertise, will allow us to implement a solid business plan for the vision we have for the MG brand in the country. As the automotive market is rapidly shifting to New Energy Vehicles, we are working to ensure our customers are provided with a range of fully electric and plug-in hybrid electric vehicles to suit their needs.”

Fady Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel said, “This distribution agreement reinforces our deep commitment to expanding our business and product offering to our customers in Morocco, which is a key market for us. Working with leaders in the electric vehicle market such as MG Motor, is illustrative of our dedication to working with solution-orientated innovators in the transition towards a more sustainable future.”

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