Al-Futtaim’s Trading Enterprises Honda announced its Advanced and Sporty 2023-24 line-up for the United Arab Emirates. The line-up includes the most powerful version of Civic Type R and the all-new Honda Accord e: HEV which is the Japanese carmaker’s first hybrid in the region. The brand also announced 2025 sustainability and safety aims.
Honda's "Advanced and Sporty" strategy focuses on introducing ground-breaking concepts and utilising emerging technology to transform these concepts into a reality. It is centred on three key components: brand, safety, and environment. The ultimate objective is to provide customers with a sense of delight through human-centric engineering.
Honda's 2023-24 lineup features:
1) All-New fastest-ever Civic Type R2) The Honda ZR-V SUV
3) New CR-V 7-Seater
4) Honda Accord 1.5L Turbo
5) All-New Honda Accord e: HEV, the first hybrid in the region
Along with revealing its 2023-24 product range, Honda also highlighted its core sustainability and safety goals for 2050. These include a target to attain carbon neutrality across all product categories, increasing the production of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs), and striving for zero fatalities caused by traffic collisions involving Honda's automobiles and motorcycles worldwide, in support of a collision-free society.