The first mid-engine Corvette Z06 continues its promise of putting the world on notice with Chevrolet’s first entry into the Web3 space: a one-of-one 2023 Corvette Z06-inspired NFT artwork created by the artist xsullo. The upcoming “Own the Color” auction pairs the NFT with a custom-painted, real-life 2023 Corvette Z06 color-matched to the artwork. At the conclusion of the auction offered exclusively via SuperRare, the pioneering marketplace for unique curated NFT artworks, the winning bidder will be able to say they “Own the Color” — Minted Green, a reference to minting NFTs. The auction will be live to eligible bidders worldwide June 20-24 and those interested may only place bids in Ethereum.
All proceeds from the auction will benefit DonorsChoose. The organization’s mission is to make it easy for anyone to help a teacher in need and move us closer to a nation where students in every community have the tools and experiences they need for a great education. Full terms and conditions of the auction, including limitations, eligibility and how to win are available at Chevrolet.com/CorvetteZ06NFTterms.
“Corvette is a halo at Chevrolet. It’s the pinnacle of performance and staying cutting-edge means getting into new territories as a bit of a pioneer,” said Steve Majoros, vice president, Chevrolet Marketing. “This is our company’s first NFT. We see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers.”
“Own the Color” means Chevrolet will not apply Minted Green to another production 2023 Corvette Z06. In addition to a digital certificate of ownership and authenticity for the art piece, the physical Corvette Z06, equipped with the Z07 performance package, carbon fiber wheels and a commemorative plaque, will carry the option code RFN. The signification will forever associate the car with this auction and it’s one-of-one status. Further, the VIN for this Corvette Z06 is inspired by binary code, the language of computers, as a further connection between the car and Web3.
The vibrant work from xsullo continues to make waves across the crypto art and NFT communities as the “Own the Color” auction approaches, and numerous pieces from xsullo have sold on SuperRare.
“I’ve been wanting to combine my digital art with the physical world, so it's been a great opportunity to work with Chevrolet to bridge these two worlds,” said xsullo. “The Corvette Z06 is an ambitious car that I totally vibe with. I’m drawn to how technology can make us feel, and I can tell the designers of Corvette Z06 draw from similar inspiration.”
DonorsChoose and Chevrolet have a history of collaborating on projects that further General Motors’ commitment to STEM education for all. This auction taps the ability for DonorsChoose to collect cryptocurrency donations, highlighting the many ways people can help teachers make an impact on their students. In 2022, two prior auctions involving Corvette Z06 raised $4.6 million in charitable contributions for other nonprofits.
"GM is empowering STEM teachers through one of the most innovative ways our educators have received funding for their DonorsChoose projects," said Alix Guerrier, CEO of DonorsChoose. "This partnership shows just how possible it is for the digital and traditional sectors to engage in a way that benefits students' education in public schools across the country."
As a way to bring the digital world into real life, the “Own the Color” artwork will be available for viewing at The Crypt Gallery during NFT NYC, one of the biggest NFT events of the year. The Crypt Gallery, the first NFT gallery in the hospitality industry, is launching its second location at Dream Downtown hotel in New York City.
Chevrolet and SuperRare will also cohost a Twitter Spaces on June 20, featuring The Crypt Gallery, xsullo and others to discuss this unique offering.
