Cadillac Joins Forces With Rightpoint And Territory Studio For New In-Vehicle Displays

|Cadillac LYRIQ’s new electric vehicle architecture opens up po|Cadillac LYRIQ’s new electric vehicle architecture opens up po

Cadillac LYRIQ’s new electric vehicle architecture opens up po

Cadillac has just announced that it will be working in collaboration with Rightpoint and Territory Studio for developing all-new in-vehicle displays. Car infotainment systems have become a vital part these days in attracting customers and so it comes to no surprise that Cadillac is now looking to take the in-vehicle displays of their car to the next level.

The luxury brand claims that the new in-vehicle displays will be focused on “artfully integrating aesthetics, purpose and technology”. Cadillac’s new infotainment system can be seen on the brand’s LYRIQ show car.

The LYRIQ’s 33-inch diagonal LED display gives us a glimpse of how infotainment system in future Cadillac cars might look like. The LED display has cool features like different themes which will match the driver’s moods and “intuitively displayed” information.

“We are excited to be working with the visionary team at GM as technology and innovation bring disruptive changes to the automobile industry. As creative specialists, we thrive on future vision challenges, crafting experiences that help people access, understand and benefit from digital technology through intuitive design. Our deep expertise in 2D and 3D real-time graphics allows seamless access to all on-board technologies in safe and precise ways, transforming the in-car experience as connectivity becomes a central part of the experience”, said  Marti Romances, co-founder and creative director, Territory Studio.